The ROI of CSR, a Conversation With Leor Rotchild, Executive Director of CBSR

In this episode of the Champions for Social Good Podcast, Leor Rotchild (@PlanetLeor), Executive Director of Canadian Business for Social Responsibility (@CBSRNews), speaks with us about the influence of corporate social responsibility (CSR) on investors and stock price. Leor shares that, according to research, 75% of professional investors analyze a company’s environment, social and governance (ESG) performance before deciding to invest. This upward trend has stressed the importance of robust CSR programs. Leor explains that there are two sides to the CSR equation: doing what’s right and doing things that will benefit your company, and that in order to be successful, companies must focus on both bottom-line ROI and social & environmental impact. Leor also talks about how the UN Sustainable Development Goals (SDGs) are giving businesses even greater opportunity to measure and report on their CSR impact to the investment community, and how, in fact, companies not aligning with the SDGs are in danger of being irrelevant. Lastly, Leor talks about redefining CSR as an integral function of corporate leadership, and how taking a bold leadership position is necessary for the success of any organization.

Blackbaud's Champions for Social Good podcast brings together thought leaders and practitioners in the social good movement to share learnings, educate and inspire change across the sector. For more information or to listen to more episodes, please visit the Blackbaud Corporate Solutions Resource Hub.

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