Reporting Your Sustainability Story - Webinar for Communications Professionals April 7
March 23, 2015 /3BL Media/ - When the AP Stylebook makes changes, journalists and PR pros take notice.
With global standards changing in 2015 for sustainability reporting, 3BL Media is presenting a webinar aimed at communications professionals.
Next-Gen Sustainability Reports: A Primer for Communications Professionals will be held on Tuesday, April 7 at 11 am ET. The event is free and will last 45 minutes.
“The Global Reporting Initiative has rolled out updated standards that impact how sustainability programs measure and talk about their accomplishments. It’s important that the PR professionals responsible for sharing sustainability reports understand what has changed and gain exposure to best practices for digitally sharing the data and stories contained in these reports,” said Dave Armon, CMO at 3BL Media, which is hosting a series of webinars aimed at sustainability communications.
Webinar attendees will hear a high-level explanation of the benefits of sustainability reporting and gain understanding from Amsterdam-based Global Reporting Initiative (GRI) of how standards are changing to GRI4 in 2015.
Content marketing methodology is being used by a growing number of corporations as they share their sustainability data with an online audience.
AECOM, the global provider of professional technical and management support services to a broad range of markets, will describe how the sustainability report is being retooled to provide a framework for ongoing storytelling through online and social channels.
Presenters include Shivani Rajpal, Manager Training and Coaching Programs, GRI; Chinyere Ojini, AECOM Communications Specialist; and Nicolai Lundy, Education Manager, Sustainability Accounting Standards Board (SASB). Armon will moderate the webinar.
About 3BL Media
Founded in 2009,
3BL Media is the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics. The company works with organizations including multinational corporations, SMEs, and non-profits to distribute multi-format media assets through social, traditional and new media channels. 3BL Media leverages its expertise in communications, technology and social media to enable organizations to more effectively communicate about their initiatives to the press, investors, consumers and other critical stakeholder groups. Visit us at CSRwire.com, Justmeans.com, SocialEarth.org and 3blmedia.com.
Contact:
Dave Armon
3BL Media
866.508.0993, ext. 123
darmon@3blmedia.com
