Recyclebank’s Alexa du Pont Bell to Moderate Discussion on the Future of Recommendation Engines at OMMA Behavioral Conference

(3BL Media / theCSRfeed) NEW YORK CITY, NY—MONDAY, MARCH 21, 2011—Recyclebank®, the sustainable action platform that rewards people for taking everyday green actions, today announced that Vice President of Strategic Development Alexa du Pont Bell will moderate a panel discussion on recommendation engines and the power of suggestion, tomorrow, March 22, at the OMMA Behavioral conference in New York City.  The conference, which takes place annually with renditions on the East and West Coasts, convenes the leading minds in digital advertising to examine the latest developments and best practices in behavioral targeting, a marketing practice that aims to marry the right ad to the right person based on personal preferences gleamed through their online actions and behavior. 

In the session “Recommendation Nation: Advancing the Art of Digital Suggestion,” du Pont Bell will lead a conversation on online recommendation engines, which were originally popularized by the likes of Amazon and Netflix, and their future. Panelists will discuss how advertisers of all sizes can benefit from recommendation engines as a way to increase revenue per user and cultivate deeper relationships with their customers. They will also share their observations on how these tools are evolving, and their predictions for what marketers can expect from them in the future.   At Recyclebank, du Pont Bell drives the development and strategic implementation of the online assets that engage and inspire consumers to take environmentally preferred actions as a means to promote sustainable consumption. In this role, du Pont Bell is responsible for enhancing the members’ experience, while fostering brand loyalty for Recyclebank partners, such as Unilever, Naked Juice and Ziploc.    The details for the session are as follows: Who:        Moderator: Alexa du Pont Bell, VP of Strategic Development, Recyclebank                 Scott Brave, Co-founder and CTO, Baynote                 Michal Pasternak, Partner of User Experience, HUGE                 Karen Rosen, Associate Media Director, Universal McCann                 David Selinger, CEO, RichRelevance                 Michael Strickman, CTO, ChoiceStream What:       “Recommendation Nation: Advancing the Art of Digital Suggestion” panel discussion Where:     OMMA Behavioral, New York City, Sentry Center Midtown East When:      Tuesday, March 22, from 2:00-2:45p.m. EDT   # # #   ABOUT RECYCLEBANK Recyclebank is the sustainable action platform that rewards people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and taking other environmentally-preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.