Reaching Millions With a Message for Change
Novo Nordisk sets out to make the blue circle as internationally recognised as the AIDS red ribbon.
1 November 2012 – Today Novo Nordisk launched its 1,000,000 Blue Circles for Change campaign to raise the profile of the World Diabetes Day blue circle symbol.
The 1,000,000 Blue Circles for Change campaign uses both social media and global activities to reach more than one million people, supporting the International Diabetes Federation’s ambition to make the blue circle as internationally recognised as the AIDS red ribbon.
Read more about 1,000,000 Blue Circles for Change
Donating your status update for diabetes
Novo Nordisk’s 1,000,000 Blue Circles for Change campaign features a Facebook application on Novo Nordisk’s Facebook page that encourages visitors to donate their Facebook status.
Each Facebook status donation promotes a ‘1,000,000 Blue Circles for Change’ image and healthy message that appears on a user’s Facebook wall encouraging others to donate their status and pass on the blue circle before 14 November.
The campaign reinforces the International Diabetes Federation’s diabetes education and prevention focus. Campaign messages include universal access to essential diabetes education, overcoming stigma and discrimination faced by people with diabetes and awareness of lifestyles that lead to health risks. Other social media channels, including Twitter and Pinterest, will also be leveraged to encourage people to upload photos of celebrities wearing the blue circle pin.
About World Diabetes Day
November is World Diabetes Month with November 14, 2012 marking the 11th World Diabetes Day and fourth year of the International Diabetes Federation’s diabetes education and prevention focus. It engages millions of people worldwide in diabetes advocacy and awareness. World Diabetes Day marks the birthday of Frederick Banting who, along with Charles Best, first conceived the idea which led to the discovery of insulin in 1922.
Read more about World Diabetes Day
About Sustainability at Novo Nordisk
Novo Nordisk strives to conduct its activities in a financially, environmentally and socially responsible way. The strategic commitment to corporate sustainability has brought the company onto centre stage as a leading player in today’s business environment, recognised for its integrated reporting, stakeholder engagement and consistently high sustainability performance. In 2012, Novo Nordisk received the top ranking on Corporate Knight’s list of Global 100 Most Sustainable Corporations. Novo Nordisk is listed in the 2010/2011 Dow Jones Sustainability Indices with a gold class rating. For more information, visit novonordisk.com/sustainability
