The Ray: 18-mile Stretch of Road Is a Testbed for a "Regenerative Highway Ecosystem"

One of the pioneers in corporate sustainability, Ray C. Anderson of Interface, not only led the change to a greener way of doing business during his lifetime, but his work also continues to inspire those looking to build a better world. He described his own environmental epiphany after reading Paul Hawken's The Ecology of Commerce as a "spear in my heart, a life-changing moment," when he realized he was "a plunderer" who no longer wanted to leave that legacy behind and who vowed to run his company "in a manner that takes from the earth only that which is naturally and rapidly renewable - not one fresh drop of oil - and to do no harm to the biosphere."

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