Rainforest Alliance Partners with the Guardian on New 'Follow the Frog' Campaign

Rainforest Alliance has announced a new platform for its annual Follow the Frog campaign. In partnership with the Guardian, Follow the Frog 2014 will be a 10-month integrated experience designed to foster engagement with a growing population that cares about sustainability and want to take action in their daily lives.

Follow the Frog will come to life on an online platform called Vital Signs, with a mix of fresh, educational and interactive content that will raise awareness of some of the world’s greatest challenges — including climate change, deforestation, water quality, poverty and gender issues — and promote daily choices that can make a difference.

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