Quaker Oats Supports American Heart Association Go Red For Women Movement

(3BL Media / theCSRfeed) March 1, 2012 - According to the American Heart Association, ninety percent of women have one or more risk factors for developing heart disease. That's why The Quaker Oats Company, a division of PepsiCo, is encouraging women to take just five minutes a day to do something good for their hearts during American Heart Month through the "Nourish What Counts" campaign. To support heart disease awareness and elevate the importance of preventative lifestyle changes for women, "Nourish What Counts" provides simple, proactive steps to help women eat healthy, become more active, take the quick American Heart Association "My Life Check" risk assessment and join the Go Red For Women® movement.

Recent figures from the American Heart Association estimate that eight million women in the U.S. are living with heart disease, yet only one in six American women believes that heart disease is her greatest health threat, representing a significant disconnect between women's beliefs about their heart health status – and reality. "With the growing incidence of heart disease, it's important now more than ever to help women make simple lifestyle changes," said Andrew Sutherland, Senior Director of Marketing, Quaker Foods & Snacks North America. "For more than a century, Quaker has been committed to nourishing America's families with heart-healthy whole grain oats, and we're proud to help raise awareness with the American Heart Association's Go Red For Women movement."

Throughout February, American Heart Month, QuakerOats.com will feature multiple ways people can start making changes in just five minutes. Nutrition tips, heart healthy recipes and exclusive fitness routines from Quaker Coach Bob Harper are also available. A sneak peek of tips includes:

• Eat heart healthy meals: You don't have to go on an extreme diet to be more heart-healthy. Replace some of the refined grains you eat with whole grains. Start making the change at breakfast by eating 100% whole grain Quaker Oatmeal. Three grams of soluble fiber daily from oatmeal, in a diet low in saturated fat and cholesterol, may help reduce the risk of heart disease. Old Fashioned Quaker Oatmeal provides 2 grams per serving. Each serving of super grain Quaker Oatmeal helps provide energy plus fiber to fill you up and at least one serving of whole grains – a great first step towards meeting the recommended minimum of three daily servings of whole grains for overall good health.
• Increase your workout time: Take five minutes to post your favorite workout to Facebook or Twitter, and ask your social network to share their top picks in return. You'd be surprised what great workouts you can learn from your friends!

Experts cite lifestyle habits, like poor diet, lack of exercise and smoking as significant contributors to poor heart health among Americans. "While genetics play a role in everyone's individual heart health, there are many simple things you can do to change your routine to benefit your heart," said William H. Roach Jr., Chairman of the Board of the American Heart Association. "Over time, these changes could have a powerful effect on your life and your family. Partners like Quaker are so important because they help to extend our efforts to raise awareness and educate Americans about the importance of a heart-healthy lifestyle."

In addition to the "Nourish What Counts" campaign, Quaker is also proud to introduce new Quaker Whole Hearts Cereal. Lightly sweetened, crisp, heart-shaped bites of the oat and oat-bran cereal provide another tasty, heart-healthy breakfast option for the whole family. Quaker Whole Hearts will be available nationwide by March 2012.