PYXERA Global CEO, Deirdre White, to Address Corporate Social Responsibility and Market Entry in New Geographies at U.S. Commercial Service’s 2014 Edition of Discover Global Markets in Atlanta
WASHINGTON, D.C., November 5, 2014 /3BL Media/ – On November 6, 2014, Deirdre White, CEO of PYXERA Global, will address how corporate social responsibility programs can accelerate a company’s market entry in new geographies while serving as the new model for corporate leadership development at the U.S. Commercial Service’s 2014 edition of Discover Global Markets in Atlanta, Georgia. The U.S. Commercial Service is the export promotion arm of the U.S. Department of Commerce’s International Trade Administration.
White will join fellow panelists and international leaders Jennifer Ragland, International Government Relations and Public Affairs Director, The Coca-Cola Company, Shannon Penberthy, Associate Director Global Government Relations and Policy, Procter & Gamble, and Charlie Covert, Vice President, Client Solutions, UPS with moderator Dr. Cedric L. Suzman, Executive Vice President and Director of Programming, International Business Scholar, J. Mack Robinson College of Business, Georgia State University. This panel will outline different CSR program strategies and benefits for corporations considering leveraging CSR and leadership development programs in new markets. The panel will also explore the idea of “connected capitalism,” a concept similar to shared value, where companies engage across four platforms—communities, institutions, social challenges, and values.
For more information about doing business in new geographies, download Accelerating Market Entry in Africa, a white paper published by IBM, The Dow Chemical Company, and PYXERA Global, which shows how short-term, pro bono immersion programs can provide important insights that enable corporations to better assess, and ultimately invest in mutually beneficial business models in Africa.
About PYXERA Global
PYXERA Global (@PYXERAGlobal) leverages the unique strengths of corporations, governments, social sector organizations, educational institutions, and individuals to enhance the abilities of people and communities to solve complex problems and attain mutually beneficial goals. With a quarter century of experience in more than 90 countries, the PYXERA Global team is passionate and dedicated to navigating challenges and pinpointing purposeful global engagement opportunities for its clients and partners. Initiatives include a wide range of services from local content development to global pro bono programs and integrated community development efforts that transform lives and livelihoods.
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Contact: Katie Levey, Director of Media Relations
klevey@pyxeraglobal.org; 917.593.1989
