Purpose Drives Profits And Confidence, According To Latest Study From Deloitte
Original article by Bruce Rogers on Forbes
I caught up with Deloitte Chairman, Punit Renjen, to discuss the release of the firm’s third annual Core Beliefs and Culture Survey, as a follow-up to my profile of him last year that struck a chord with the Forbes Insights audience and was my second most read story of the year. Here’s what Punit had to say about this year’s study…
“The difference between last year and this year’s version of the study is that, in addition to reaffirming the premise that ’purpose’ is a driving force for business success, it points out that focusing on purpose rather than just profits builds business confidence. And we wanted to explore that notion, given the current climate of uncertainty and slowed economic recovery.
We wanted to see if purpose has any correlation to building business confidence. We found that both short term as well as long term, there is a very tight correlation. Eighty-two percent of respondents who work for an organization with a strong sense of purpose, say that they are confident that their organization will grow this year, compared to 48 percent of those who did not have a strong sense of purpose. We found that very interesting. So that was the first point.
Continue reading the orginal article about Deloitte's study on purpose driving profit on Forbes >>
Original source: Forbes
