Public Relations Industry Veteran, Dave Armon, Joins 3BL Media Board of Directors
NORTHAMPTON, Mass., Nov. 11, 2014 /3BL Media/ - 3BL Media announced today that Dave Armon has joined the 3BL Media Board of Directors. Dave’s appointment comes at a time when the company is experiencing significant growth. 3BL Media’s distribution and content marketing platform for Corporate Social Responsibility (CSR) and sustainability information has become the leading source for corporations and non-profits that need to reach investors, journalists, consumers, influencers and other stakeholders focused on these important topics.
Dave has spent his career in news and content distribution including as Chief Operating Officer and President of PR Newswire and in executive leadership roles at social media and media monitoring companies. He currently serves as the CEO of Brand.com, a new “paid-earned” content marketing platform that allows brands to commission and publish reporter-written articles directly onto news sites.
“I have a deep affinity for businesses and management teams with an intense focus on a specialized market segment,” said Armon, who will serve as a non-executive director. “3BL Media will continue to see rapid growth because it has perfected the balance of strong content on the topic of CSR and sustainability with a powerful distribution network that comprehensively reaches audiences passionate about the topics.”
Founded in 2009, 3BL Media enables organizations to distribute multiple message formats including blogs, videos, articles, press releases and infographics through a combination of traditional and social media channels to a targeted audience. The platform’s ability to reach the audience with the content they prefer, through the channels they prefer, results in higher interaction and engagement with the content than traditional newswires. A suite of analytics, tracking and benchmarking tools allow users to determine which content type resonates most with their target audience and where to allocate future content creation resources.
The 3BL Media platform and distribution network is built for the topics of CSR and Sustainability. As these areas continue to be an increasing focus for businesses across all sectors, there has been a corresponding increase in external communications. Topics include climate change, the environment, social issues, philanthropy, governance, health, community investment and human rights, among others, all of which are part of the broader categories of CSR and sustainability. Additionally, the increase in Fortune 1000 companies voluntarily publishing CSR and sustainability reports continues to grow as standardization appears imminent and reporting is now mandated in the European Union.
“As traditional distribution services face increasing pressure from social media and content marketing platforms to deliver value, 3BL Media offers a superior alternative for news and content focused on CSR and sustainability”, said Greg Schneider, 3BL Media CEO. “We are honored that Dave has agreed to join us in an advisory capacity as we continue to offer more effective and disruptive content distribution methodologies. Dave’s leadership role at PR Newswire for 20 years helps give us a clear perspective of the opportunity and challenges in the industry.”
In September, 3BL Media announced the acquisition of CSRwire – The Corporate Social Responsibility newswire, completing the consolidation of independent CSR and sustainability news distribution services, following 3BL Media’s previous acquisition of Justmeans.com. The consolidated company operates out of Northampton, Massachusetts.
About 3BL Media
3BL Media is the leading news and content distribution company focused on Corporate Social Responsibility (CSR) and Sustainability and related topics. Clients include Fortune 1000, multinational corporations, SME's, and non-profits that rely on the 3BL Media distribution platform to distribute press releases, blogs, videos, reports and other media assets through social, traditional and new media channels. 3BL Media leverages its expertise in communications, technology and social media to enable organizations to more effectively communicate about their CSR and sustainability initiatives to a highly targeted audience including media, investors, practitioners, consumers and other stakeholder groups. 3BL Media is the publisher and producer of The CSR Minute™ and owns and operates Justmeans.com, Socialearth.org and CSRwire.com. Visit 3blmedia.com
For more information, please contact:
Greg Schneider, CEO
3BL Media
gschneider@3blmedia.com
802-535-3215 x113
