With Prom, Graduation, Summer, May Starts '100 Deadliest Days' on the Road for Teen Drivers
43% of teens say they text and drive; 77% say adults warn against risks, but text and drive "all the time"
(3BL Media) Dallas - May 14, 2012 - A new survey commissioned by AT&T* as part of the “It Can Wait” campaign indicates that while 97 percent of teens know texting while driving is dangerous, 43 percent of them admit to sending a text while driving – and 75 percent say the practice is common among their friends.
The survey found that teenagers feel pressure to quickly respond to text messages – and adults are also setting a poor example by texting while driving themselves.
With prom, graduation and summer nearing, we head into the “100 deadliest days” for teen drivers on the road – the days between Memorial Day and Labor Day.1 Texting also ranks as the No. 1 mode of communication among teens.2 On average, teens text five times more a day than a typical adult.3 When this habit hits the road, drivers who text are 23 times more likely to be in an accident or near-accident.4
Highlights of the AT&T Teen Driver Survey:
· Peer Pressure: Almost all teens (89 percent) expect a reply to a text or email within five minutes or less.
· Knowledge but Little Action: 75 percent of teens say texting while driving is very dangerous – but 43 percent admit to doing so.
· “Gateway” Dangers: 70 percent of teens believe texting while stopped at a red light is dangerous.
o Still, 60 percent of teens admit to texting at a red light and 73 percent admit to glancing at their phone at a red light.
o 61 percent of teens say they glance at their phone while driving, and 61 percent have seen their friends read or send an email, or text, while driving.
· Learning by Example: According to 77 percent of teens, adults tell kids not to text while driving – yet adults do it themselves “all the time.”
o 41 percent of teens report seeing their parents read or send an email, or text, while driving.
o Still, 89 percent of teenagers say their own parents are good role models in terms of not texting while driving.
o And, 62 percent of teens feel that getting reminders from their own parents not to text and drive would be effective in getting them or their friends to stop texting and driving.
· Minority Disparities: Hispanic teens (54 percent) are more likely to admit to the practice of texting while driving than Caucasian (41 percent) and African-American (42 percent) teens.
o Hispanic teens (52 percent) also are more likely to report seeing their parents text while driving, compared to 38 percent of Caucasian teens and 44 percent of African-American teens who reported seeing their parents text while driving.
· What Helps Lessen the Urge: 89 percent of teens said a phone app to prevent texting & driving – like AT&T DriveModeTM – would be an effective way to get them or their friends to stop texting and driving. AT&T DriveModeTM provides a customizable auto-reply message notifying friends that the user is driving and will respond when it is safe.
“Our survey also evaluated teen opinions of drinking and driving compared to texting while driving,” said AT&T Director of Consumer Safety & Education, Andrea Brands. “While we’re happy to report that 60 percent of them understand texting while driving is as dangerous as drinking and driving, there’s still work to be done to make this behavior just as socially unacceptable.
“These findings help foster even more dialogue on the issue with teens and parents – and we hope the tools we offer like our mobile application, documentary and educational toolkit help in driving home the message that absolutely no text is worth risking a life,” Brands said.
Taking the message on the road
To help address the issue and show first-hand the risks of texting while driving, AT&T is launching a 30-market U.S. tour of a texting-while-driving simulator, offered by The Peers Foundation. The simulator is a computerized car that lets users virtually text and drive – providing a realistic but safe experience for teens to understand the dangers of texting behind the wheel.
"As we head into Global Youth Traffic Safety Month this May, we're proud to join forces with AT&T," said Sandra Spavone, executive director, National Organizations for Youth Safety. "Our combined efforts provide an opportunity to educate young drivers across the nation on the dangers of texting while driving and pave the way for a happy, safe summer on the road."
The tour is traveling to local high schools nationwide May 8-June 1. The simulator will tour the West in Seattle and Spokane, Wash; Eugene and Portland, Ore.; Bakersfield, Fresno, Los Angeles, Sacramento, San Diego, and San Francisco, Calif. It will also tour through Dallas, Houston, and San Antonio, Texas; Little Rock, Ark.; St. Louis and Kansas City, Mo.; and Omaha, Neb. Other cities include Denver, Las Vegas, Oklahoma City, Phoenix, and Salt Lake City. In Florida, the simulator will travel to Jacksonville, Orlando, Miami, Tampa and Wellington. It will also be in Brentwood and Knoxville, Tenn., and Louisville, Ky.
AT&T’s commitment to education on the subject
Last week, AT&T received National Organizations for Youth Safety’s 2012 Youth Choice Award for ongoing efforts and working with teens to address the issue of texting while driving.
AT&T launched its “It Can Wait” campaign in March 2010. To date, more than 110,000 people have taken a pledge not to text and drive on AT&T’s Facebook, Friends & Family and employee pages.
Nearly 3 million people have watched AT&T’s powerful 10-minute documentary, “The Last Text,” which features real stories of individual lives that have been drastically altered – or even ended – because of texting while driving.
In 2011, AT&T committed a four-year series of contributions totaling $1 million to help educate the public and spread the word about the campaign. This builds on 2010 contributions of $250,000 to nonprofit youth safety organizations to support the cause. AT&T has also created and maintained an online resource center that offers downloadable educational resources, such as pledges, posters and PSAs.
For additional information on AT&T’s “It Can Wait” campaign, please visit www.att.com/itcanwait.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
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About Philanthropy at AT&T
AT&T Inc. (NYSE:T) is committed to advancing education, strengthening communities and improving lives. Through its philanthropic initiatives, AT&T has a long history of supporting projects that create learning opportunities; promote academic and economic achievement; and address community needs. In 2011, more than $115 million was contributed through corporate-, employee- and AT&T Foundation-giving programs.
For more information, contact:
Serena Thomas
AT&T Corporate Communications
314-982-0554
