Pro Bono Lessons from GSK
Redesigning Pro Bono Programs to Widen Social Impact
GSK is a renowned leader in the pharmaceutical industry, recently recognized for leading the corporate world toward embracing the ethos of creating shared value. The company sits atop Fortune’s Change the World list of businesses directly confronting society’s biggest challenges. This is a title that does not come solely from good intentions, but rather from proactively using its position in the global community as a force for good.
Case in point, GSK has recently unveiled a new “micro-based” pro bono opportunity for employees in order to accommodate their needs and expand the company’s social impact. Whereas traditional global pro bono engagements imply sending a group of skilled employees to work anywhere from one week to several months on site with a beneficiary group, GSK’s micro-based pro bono engagements give global employees the flexibility to volunteer for eight hours, and can be conducted either in-person or virtually. Some of GSK’s local operating countries (LOCs) have adapted the model to provide employees with opportunities to volunteer for 40 – 60 hours.
Continue reading at The Global Engagement Forum: Online.
