Preparations Begin for Next Friday's Beyond Cause Marketing Summit

Beyond Cause Marketing Summit

Friday, September 16, 2011

Cambridge, MA 

With only nine days until the Beyond Cause Marketing Summit, final preparations are underway to welcome representatives from a number of the country’s top marketing and communications agencies, corporations, and nonprofits.   “Let’s face it – cause marketing isn’t getting the job done,” said Scott Henderson, Beyond Cause Marketing Summit organizer, “With all the money and awareness raised, the problems still remain. The time has come for us to chart a new path.”   On September 16 at the Microsoft NERD Center in Cambridge, MA, the Beyond Cause Marketing Summit will gather leading cause marketing practitioners from corporations, charities, and agencies together with disruptors and innovators from other disciplines to challenge assumptions of cause marketing to create new ideas and approaches.    Featured Participants include:

• Adam Archer, CEO and Co-Founder, Games That Give

• Sloane Berrent, VP Digital Marketing, Lippe Taylor and ShopPR

• Edward Boches, Chief Innovation Officer, Mullen

• Margot Bloomstein, Principal and Content Strategist, Appropriate, Inc.

• Leslie Bradshaw, Co-Founder, COO, & President, JESS3 Creative Agency

• Steven Howard, Advanced Analytics Expert

• Mike Schneider (@SchneiderMike), SVP/Director Digital Incubator, Allen & Gerritsen

• Brian Reich, SVP - Global Editor, Edelman Digital and Edelman.com

• Robbie Vitrano, Co-Founder and Brand Architect, Naked Pizza

• Joe Waters, Co-Author of Cause Marketing for Dummies

  Regular tickets are on sale now for $59. Learn more and register at http://beyondcausemarketing.com today.