PR Newswire Joins Forces with 3BL Media to Expand CSR & Sustainability News Distribution

(3BL Media / theCSRfeed) Northampton, MA & New York, NY - February 1, 2012 - PR Newswire, the global leader of innovative marketing and communications solutions,  and 3BL Media, the leading distributor of CSR and sustainability news and content, today announced a partnership, bringing the largest Corporate Social Responsibility (CSR) and sustainability news and content distribution network to PR Newswire customers.  

Founded in February of 2009, 3BL Media has developed the most effective distribution network and platform for CSR and sustainability content.  3BL Media distributes press releases, blogs, videos, newsletters and other content using both traditional and social media methods.  Leveraging the latest web 2.0 and social media technologies, 3BL Media has attracted many of the leading Fortune 500 companies who want to highlight their environmental, social and philanthropic initiatives and impact.    “3BL Media has demonstrated an advanced understanding of how to use new media techniques and distribution channels to bring greater awareness to CSR and sustainability content and their approach fits seamlessly with PR Newswire’s mission and philosophy to engage all audiences through all channels with relevant content,” said Ruthann Fisher, vice president of strategic partners, PR Newswire.  “Our customers are expanding their corporate responsibility programs and we are sure they will welcome this powerful distribution option.”   3BL Media’s multi-channel distribution network of CSR and sustainability focused journalists, bloggers, investors, analysts and green consumers is available to PR Newswire customers per release or by subscription for unlimited distribution.   PR Newswire, which serves PR, IR, Marketing and CSR professionals, advocates the mainstreaming’ of CSR and its integration into corporate business strategy in the same way public relations, investor relations and marketing have been integrated and prioritized for years.  3BL Media has experience working with the most forward-thinking, active CSR communications teams at corporations, non-profits and NGOs and brings this expertise to the partnership and its clients.   “Much as NASDAQ is thought of as the ‘go to’ market for technology companies, this partnership clearly establishes PR Newswire as the leader in the newswire sector as the ‘go to’ newswire for companies committed to CSR and sustainability,” said Martin Smith, Chairman of 3BL Media.   In July 2011, 3BL Media acquired Justmeans.com, a social network and distribution platform for companies committed to corporate social responsibility.  The integration of Justmeans.com’s technology, web presence and community of 200,000+ sustainability professionals across various industries, further solidified 3BL Media as the leader in CSR and sustainability content management and distribution.   “While evolving 3BL Media, we were acutely aware of PR Newswire’s progressive content strategy,” commented Greg Schneider, CEO and Co-Founder of 3BL Media. “Our companies share an understanding and philosophy about the evolution of media.  Both firms embrace the notion that multiple content types, distributed through multiple channels, leads to the greatest opportunity for engagement and impact.”   This partnership will also expand 3BL Media’ news and content distribution to mainstream journalists and news outlets.  During the coming months the companies will be integrating 3BL Media’s client content into some of PR Newswire’s syndication and distribution channels.      About 3BL Media @3BLMedia 3BL Media is the leading CSR (Corporate Social Responsibility) and sustainability news and content distribution company. The company works with organizations including, multinational corporations, SME's and non-profits to distribute multi-format media assets regarding environmental and social issues. 3BL Media leverages its expertise in corporate responsibility, technology and social media to enable organizations to communicate their Triple Bottom Line initiatives to various stakeholder groups. 3BL Media is the publisher and producer of The CSRminute™ and the CSRreport ™. http://3blmedia.com About PR Newswire PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.   Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com   Meryl Serouya Marketing and Communications Associate PR Newswire +1.201.360.6009 Meryl.Serouya@prnewswire.com   Greg Schneider, CEO 3BL Media, LLC 866-508-0993 x113 gschneider@3blmedia.com