PR News to Hold Spring Awards Luncheon on March 15 in D.C. to Celebrate CSR and Nonprofit Awards

WASHINGTON, February 2, 2016 /3BL Media/ - PR News is thrilled to announce the finalists of its CSR and Nonprofit Awards programs. The winners and honorable mentions of these annual awards will be saluted at PR News' Spring Awards Luncheon on March 15, 2016 from 12 to 2:30 p.m. at The National Press Club in Washington, D.C.

This must-attend event will honor the most outstanding communications efforts powering three very important sectors of PR: corporate social responsibility and green initiatives, nonprofit communications and diversity initiatives (both internal and external to the organization). The finalists for the CSR and Nonprofit programs set new standards of excellence and point the way for other organizations to follow.

Below are this year’s CSR Hall of Fame and A-List honorees as well as the finalists by category:

HALL OF FAME

• Colgate-Palmolive Co. – Colgate’s Bright Smiles, Bright Futures
• ESPN – The V Foundation for Cancer Research
• JetBlue Airways – Soar With Reading
• Procter & Gamble - Tide Loads of Hope
• Macy’s – Believe Campaign

AGENCY CSR A-LIST

• APCO Worldwide
• Cone Communications
• Edelman
• FleishmanHillard
• G&S Business Communications
• Havas PR North America
• Nebo
• RF|Binder - Corporate & Brand Purpose
• VOX Global
• Weber Shandwick

ANNUAL REPORT

• Caesars Entertainment - Serious Play
• Cigna - CR Report
• The Lifetime Healthcare Companies
• Medtronic, Inc. - Further, Together
• Office Depot Foundation - Making a  Difference: 2014 Annual Report to the Community
• Viacom - Raising Voices : Viacom 2015 Social Impact Review

CAUSE BRANDING CAMPAIGN

• Anthem Foundation - Hands Only CPR: Training 100 Million People to the beat of "Stayin' Alive"
• Aspen Dental Management Inc. - The Healthy Mouth Movement
• Bayer Corporation - Making Science Make Sense: A 20th Anniversary Celebration & Campaign to promote STEM education in the United States
• Clear Channel Outdoor Americas - Traffic Report
• DonorsChoose.org - Chevron Fuel Your School Program
• Frontier Communications - America's Best Communities
• Imprenta Communications Group - Wage Theft
• JetBlue Airways - 2015 Soar with Reading - Solving for Book Deserts
• MWW - Subaru Drives Home the Shocking Need for Pet Safety
• PJ Lhuillier Group of Companies - Cebuana Lhuillier Search for the Happiest Pinoy 2015
• Toys"R"Us, Inc. - Helps Special Olympics Young Athletes Achieve Their #MyFirstSportsMoment
• Türk Telekom - Loud Steps

COMMUNITY AFFAIRS

• Anthem Foundation - Hands Only CPR - Training 100 Million People to the beat of "Stayin' Alive"
• Discovery Communications - Support of My Brother’s Keeper Initiative: Changing the Narrative for Boys and Young Men of Color
• Duke Energy - Water Resources Fund
• Food Lion Feeds - Year 2: Building on Our 500 Million Meal Commitment
• Honeywell Hometown Solutions 2015
• Mylan - EpiPen4Schools Program
• PJ Lhuillier Group of Companies - Cebuana Lhuillier Advocacy Campaigns

CORPORATION

• Anthem Foundation
• Bacardi Limited - Good Spirited:Building a Sustainable Future
• ERA Real Estate
• Meltwater News US1 Inc.
• MillerCoors
• Oracle
• Pioneer Services' CSR Program for Military Families

CORPORATE-COMMUNITY PARTNERSHIP

• Aspen Dental Management Inc. - The Healthy Mouth Movement
• Belk and Discovery Education - Belk Service Learning Challenge
• Canadian Alliance on Mental Illness and Mental Health - Champions of Mental Health Awards and Mental Illness Awareness Week
• DonorsChoose.org - Chevron Fuel Your School Program
• Frontier Communications - America's Best Communities
• International Sport and Culture Association - The economic cost of physical inactivity across Europe
• JetBlue Airways - 2015 Soar with Reading: Solving for Book Deserts
• Lenovo Scholar Network - Empowering Future Tech Leaders
• MasterCard - Girls4Tech
• MWW - Building Blocks for the Future: Samsung Technology Partnership with Boys & Girls Clubs of America
• Nestle Waters North America - A Community Approach to Trash Free Waterways
• New York Life Foundation/Tiller, LLC - Addressing Grief at School
• Raytheon Company - National Engineers Week ‘Girl Day’ 2015
• SAIC - Give A Meal Team Challenge
• SAP - Education Initiative
• Teva Pharmaceuticals - Teva's Community Partnership Program

CSR ON A SHOESTRING

• CENTURY 21 Real Estate LLC - Delivering Josiah's Dream Day
• CIT Group - Foodortunity Contest
• Experian
• Golden State Foods Foundation - Golden State Foods Gets Rolling Across the Country with Build-A-Bike
• Havas PR North America - Huerta Scholarship: The First Hour for the First Americans
• Havas PR North America - Educating Readers about Arizona’s State of Teaching
• Lippe Taylor - Cetaphil Camp Wonder Celebrates Its 15th Anniversary
• Pepco Holdings Inc. - Pepco Edison Place Gallery
• Triomphant Communications - ABPS - physician staffing within VA Hospitals

CSR PROFESSIONAL OF THE YEAR

• David Figliuzzi - Cigna
• Debbi Jarvis - Pepco Holdings Inc.
• Annie Longsworth - The Siren Agency

DIVERSITY COMMUNICATIONS

• Con Edison - #IamPOWERful
• Food Lion - Igniting Customer and Associate Engagement Around Diversity through Strategic Partnership with CIAA
• Imprenta Communications Group  - Wage Theft
• Lenovo - The Lenovo Way
• Witt/Kieffer - Diversity Dialogues

EMPLOYEE RELATIONS

• Bacardi Limited - Good Spirited:Building a Sustainable Future
• Bank of America - Recycle Now: Small Act, Big Impact
• Continental Resources - We've Changed the World: Embrace the Change, Make a Difference
• CVS Health and RF|Binder - CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday
• MasterCard - Girls4Tech
• Pacific Gas and Electric - LGBT Ally Program
• Singer Associates, Inc. - The New Stanford Hospital
• Viacom - Talent for Good

EVENT: CSR / GREEN FOCUS

• SAIC - Saving the California Sea Lions
• SelectHealth - Select 25

GREEN PR CAMPAIGN

• Bacardi Limited - Good Spirited:Building a Sustainable Future
• Windsor Marketing Group - We Mean Green

MEDIA RELATIONS

• Anthem Foundation - Hands Only CPR - Training 100 Million People to the beat of "Stayin' Alive"
• Aspen Dental Management Inc. - The Healthy Mouth Movement
• Cigna Foundation and University of Maryland’s Center for Health Equity’s Media Campaign to Promote the Health Advocates In-Reach and Research (HAIR) Initiative
• Golden State Foods Gets Rolling Across the Country with Build-A-Bike
• Havas PR Global Collective - A Global Collaboration Wins the Day for Climate Science
• Havas PR North America - Moving Mountains to Draw Attention to Sacred Navajo Land
• Imprenta Communications Group - SoCalGas Media Roundtables
• JetBlue Airways - Soar with Reading
• Johnson & Johnson Consumer Inc. - Neutrogena Naturals Wipe For Water Campaign
• MWW - Subaru Drives Home the Shocking Need for Pet Safety

NONPROFIT/CORPORATE PARTNERSHIP

• Anthem Foundation - Triple Play: Combating Childhood Obesity with the Mind, Body and Soul
• BJ's Wholesale Club/BJ’s Charitable Foundation - BJ's Provides Fresh Way to Fight Hunger
• CENTURY 21 Real Estate LLC - Delivering
• Josiah's Dream Day
• GE Lighting - MC2 STEM High School / GE Lighting Partnership
• McDonald’s B-Boy Royale - Ronald McDonald House Charities of the New York Tri-State Area Partnership
• JetBlue Airways - Dream Project and JetBlue: An Education Partnership
• Lenovo Scholar Network - Empowering Future Tech Leaders
• MWW - Subaru Drives Home the Shocking Need for Pet Safety
• Pepco Holdings Inc. - STEM Initiative
• SAP - AdVenture Capital Digital Platform
• Teva Pharmaceuticals - National Corporate Partner of Volunteers in Medicine
• Türk Telekom - Life is Simple with Internet

PRODUCT DESIGN / REDESIGN

• Food Lion - 2015 Food Lion Feeds Reusable Bag
• Türk Telekom - Books on the Phone
• United States Postal Service - USPS PR & Social Plan for Consumer Electronics Show

RECYCLING PROGRAM

• Bank of America - Recycle Now: Small Act, Big Impact
• Mattress Recycling Council - Bye Bye Mattress
• Weber Shandwick - Rinse. Recycle. Reimagine.

SOCIAL GOOD

• AT&T - Aspire Accelerator
• Frontier Communications - America's Best Communities
• JetBlue Airways - Airport Farm at T5
• Kosovo Energy & Distribution Company (KEDS) - A Positive Outcome for Privatization
• PJ Lhuillier Group of Companies - Cebuana Lhuillier Advocacy Campaigns
• Teva Pharmaceuticals - National Corporate Partner of Volunteers in Medicine
• Türk Telekom - Life is Simple with Internet
• Windsor Marketing Group - We Mean Green

SOCIAL MEDIA CAMPAIGN

• 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick  - #GivingTuesday: The Day the World Gave Back
• The American Foundation for Suicide Prevention - The Fight to Stop Suicide
• Chevron Richmond Refinery with Singer Associates, Inc. - The Richmond Standard
• Con Edison - Gas Safety Awareness
• Experian - Improving Financial Literacy One Chat at a Time
• JetBlue Airways - Soar with Reading
• Prudential - #20StoriesOfStrength
• The Home Depot Foundation - Team Depot Celebrates #GivingTuesday

STAKEHOLDER ENGAGEMENT

• Cambia Health Solutions - 2015 Employee Giving Campaign: Can you dig it?
• Fiserv - National Walking Day
• Pacific Gas and Electric Company - 811 Call Before You Dig
• Viacom - Talent for Good

SUSTAINABILITY/CSR REPORT

• AMD - Enabling Today. Inspiring Tomorrow.
• ATB Financial
• Domtar
• FleishmanHillard - Biogen Corporate Citizenship Report 2014: Committed to What Counts
• G&S Business Communications - Coeur Corporate Responsibility Highlights
• Medtronic, Inc. - Further, Together 2015 Integrated Performance Report
• Merck & Co., Inc.
• Nestlé in the United States - Creating Shared Value Report 2014
• Pacific Gas and Electric
• Raytheon Company
• Viacom - Raising Voices : Viacom 2015 Social Impact Review

VIDEO INITIATIVES

• Imprenta Communications Group  - Hospital of HOPE Viacom: The Road to College
• USC Shoah Foundation and Discovery Education - Auschwitz 70: The Past is Present

VOLUNTEER PROGRAM

• Astellas - Changing Tomorrow Day: The Power of 10
• Cigna - Feeding Children Everywhere
• CSAA Insurance Group, a AAA Insurer
• Fannie Mae’s 7 Days to SERVE - Giving Back to the Communities Where We Live & Work
• JetBlue Airways - Community Connection through JetBlue
• K&H Bank & Well PR Agency - K&H MediMagic Story-Telling Doctors
• MasterCard - Girls4Tech
• Oracle - Volunteers
• Türk Telekom - Life is Simple with Internet

WORKPLACE INNOVATION

• AT&T - Aspire Accelerator
• JetBlue Airways - Community Connection through JetBlue
• Starwood Hotels & Resorts Worldwide - Water Story

Below are this year’s Nonprofit PR Awards finalists by category:

ADVOCACY CAMPAIGN AND LOBBYING EFFORTS

• American Heart Association - Step Up to the Plate for School Meals
• APCO Worldwide - Protecting North Carolina Nonprofit Tax Exemption
• The Canadian Alliance on Mental Illness and Mental Health - ACT!ON Mental Health
• Havas PR Global Collective - A Global Collaboration Wins the Day for Climate Science
• Illinois Policy Action - Chicago food-cart legalization
• National Association of Convenience Stores - NACS In Store
• United Nations Foundation - Public Affairs Team

BRANDING/RE-BRANDING

• Corporation for Public Broadcasting - Nine Network of Public Media: American Graduate
• Right Hat - A New Way of Thinking
• Right Hat - Growing Excellence

CORPORATE/NONPROFIT PARTNERSHIP

• Edelman - American Lung Association's LUNG FORCE
• The National Center for Missing and Exploited Children - KidSmartz
• Samsung Electronics Canada - Samsung Canada's The Look At Me Project
• U.S. Green Building Council - Green Apple Day of Service 2015

DIGITAL PR AND MARKETING

• Consumer Technology Association - 2014 CTA Holiday Research Campaign
• Taco Bell Foundation - "Potential" Campaign
• United Nations Foundation
• Weber Shandwick on behalf of UNICEF - Real-Time Content Studio at the UN General Assembly

EVENT PR

• Children's Miracle Network Hospitals - Champions for Children's Hospitals
• Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program
• Valley Forge Tourism & Convention Board - Home Away from Rome Campaign

EXTERNAL PUBLICATION OR REPORT (ONLINE OR PRINT)

• American Cleaning Institute - 2015 ACI Sustainability Report
• The Case Foundation - A Short Guide to Impact Investing
• The Garden Conservancy - Silver Anniversary Report
• National Disability Institute - 25@25
• SHIFT Communications - The Power of Wonder: Celebrating Five Years with Wonderopolis

FUNDRAISING

• 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick - #GivingTuesday: The Day the World Gave BackEdelman - American Lung Association's LUNG FORCE
• Johanniterhjälpen - Challenge Ebola
• Taco Bell Foundation - Raising Money for Teen Potential

MARKETING

• American Society for Aesthetic Plastic Surgery - WE ARE AESTHETICS
• Edelman - American Lung Association's LUNG FORCE
• Taco Bell Foundation - "Potential" Campaign

MEDIA RELATIONS

• Compassion International - Rebuilding Haiti
• Edelman - American Lung Association's LUNG FORCE
• Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program
• Humane Society Silicon Valley - Eddie the Terrible
• U.S. Green Building Council - Top 10 LEED States
• United Nations Foundation - Public Affairs Team

PR ON A SHOESTRING BUDGET

• Canadian Public Libraries for Fair Ebook Pricing - Fair Pricing for Libraries
• Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program
• Havas PR North America - Huerta Scholarship: The First Hour for the First Americans
• Imprenta Communications Group - I Can Afford College
• Johanniterhjälpen - Challenge Ebola
• Lymphoma Research Foundation - Light it Red for Lymphoma
• National Association of Insurance Commissioners - Small Business
• United Nations Foundation - Girl Up

PUBLIC AFFAIRS/ISSUES MANAGEMENT

• Havas PR North America - Moving Mountains to Draw Attention to Sacred Navajo Land
• U.S. Green Building Council - Booz Allen Economic Impact Study

PUBLIC SERVICE ANNOUNCEMENT

• AICR/Williams Whittle - CANcer PREVENTion: Together We Can
• Imprenta Communications Group (United States of America) - North East Medical Services
• NSBC and Paul Werth Associates - Love the Life: Wear It!

PUBLICATIONS

• CA Technologies
• MedTech Association - Bio/Med Breakthroughs – 2015 Bio/Med Industry Report: Navigating Today’s Healthcare Landscape
• Office Depot Foundation - 2014 Annual Report to the Community
• US Postal Service - little blue book

SOCIAL MEDIA

• American Hosptial Association - Advancing Health in America
• Hospital for Special Surgery - HSS Back in the Game
• Weber Shandwick on behalf of UNICEF - Real-Time Content Studio at the UN General Assembly

SOCIAL RESPONSIBILITY

• Girl Scouts of the USA - Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program
• Imprenta Communications Group - Wage Theft
• National Association of Insurance Commissioners - Teen Driving Reboot
• National Hospice and Palliative Care Organization - Moments of Life: Made Possible by Hospice
• Taco Bell Foundation - "Potential" Campaign

VIDEO AND/OR PODCAST PROGRAM

• CAF America - Radio Network
• The Case Foundation - Are Your Ready to Change the World?
• National Hemophilia Foundation - Making Your Clot Work for You

WEBSITE

• Georgia Aquarium - 2015 Website Redesign
• National Beer Wholesalers Association - NBWA Website

CSR Awards Finalists | Nonprofit PR Awards Finalists 
 

PR News will hold a PR Business Leadership Boot Camp, which will take place the day before the Spring Awards Luncheon. This full-day, interactive event will give you an understanding of the business management techniques necessary to make your PR efforts a successful venture.

For questions about the Spring Awards Luncheon or PR Business Leadership Boot Camp, contact PR News' Assistant Marketing Manager Rachel Scharmann at rscharmann@accessintel.com. 

Awards Luncheon Sponsor: 3BL Media 

To advertise in the Spring Awards program guide or to become an event sponsor, contact PR News' Account Executive Lindsay Silverberg at lsilverberg@accessintel.com.

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry.  For more information, please visit www.prnewsonline.com.

Contact: 
Rachel Scharmann
Assistant Marketing Manager
PR News 
rscharmann@accessintel.com