The Power of Corporations Doing Good
by NationSwell Team
Originally published by NationSwell
According to Comcast NBCUniversal's Dalila Wilson-Scott, it comes down to authenticity.
In the third installment of our series 10 Leaders on Business for Good, NationSwell founder and CEO Greg Behrman chats with Wilson-Scott about her social-impact work and the changing nature of corporate civic engagement.
What are some things that set Comcast NBCUniversal apart in the way they address corporate citizenship and social impact?
As a recent example, I’d say how we came together so quickly after some pretty astronomical hurricanes in a short amount of time. During Harvey and Irma, we really showed up, from opening our Wi-Fi network so that emergency workers and everyone else — whether they were a Comcast customer or not — could be as connected as possible. We leveraged our presence through our TV stations around the country to help drive donations to the American Red Cross. We even launched new technology on our X1 platform, where people could say into their voice remotes “Hurricane Harvey” or “Irma” and make an immediate donation toward relief and recovery.
