Plenary Session 4: Implementing Effective Online Strategies

Implementing Effective Online Strategies
Plenary Session 4 at CSR and Social Media 2010
Thursday, May 13, 2010, 11:30 am
Toronto

Featuring:
Deb Berman, Managing Director, Justmeans

Justmeans is an online community with 100,000 users and millions of page views per year that attracts and engages advocates for better business. As Managing Director, Deb Berman helps corporate clients and non-profit organizations develop and implement their social media and communications strategies. Leveraging the Justmeans platform including straightforward online tools, companies are able to participate in wide-reaching, innovative stakeholder engagement strategies. Organizations can crowd-source feedback on their good work, run multi-channel campaigns and contests to further involve stakeholders, and then track the results of all of their online activity from one place.

You can follow her updates on justmeans.com at www.justmeans.com/profile/DebBerman.

In this session you will gain insight and hear advice on how to:
• use social media to uncover challenges and opportunities on social and environmental initiatives
• incorporate a social media strategy into traditional communication and engagement tactics
• calculate the return on investment of engaging in social media
• engage and educate key stakeholders groups on your CSR program including employees, NGOs, and media
• address issues of transparency and other key elements of effective online communication

For more information on this session, or to see a copy of the full agenda, please visit our web site, or contact Joel Elliott at elliott@conferenceboard.ca. Please quote priority code 3BL1 when registering.

CBC5648