Plenary Session 1: The Convergence of Social Media and CSR

The Convergence of Social Media and CSR
Plenary Session 1 at CSR and Social Media 2010
Thursday, May 13, 2010, 8:45 am
Priority Code: 3BL1
Toronto

Featuring:
Celesa Horvath, Owner and Principal, Ventus Development Services Inc.

Social networking promises to change not only the way in which companies communicate and interact with their stakeholders, but also their behaviour and performance as corporate citizens. This context-setting presentation will explore social media’s game-changing potential and implications for CSR, including:

• how the accessibility of information will drive transparency and best practice in corporate social responsibility

• how the speed at which information and opinions are shared affects reputation management

• how the scope of, and level of trust in, social networks will transform stakeholder engagement practices

• how the shift from push to pull by user-determined needs will lead to more collaborative, open-source approaches

Celesa Horvath contends that, in the emerging “Attention Age,” the difference between risk and opportunity is a matter of perspective and strategy. Join Celesa as she explores how to leverage social media to enhance corporate responsibility performance and uncover fertile ground for innovation.

Celesa is experienced in developing and implementing sustainability strategies for business, and is founder of the Canadian CSR and SD Practitioners’ Network on LinkedIn.
Click here to find Celesa on her LinkedIn Page
Click here to follow Celesa on Twitter

For more information on this session, or to see a copy of the full agenda, please visit our web site, or contact Joel Elliott at elliott@conferenceboard.ca. Please quote priority code 3BL1 when registering.

CBC5643