Platforms to support the entire world of causes may be the next big trend in cause-related marketing
Cause-related marketing has been around for some time now, but that does not mean it is a well-oiled machine yet. Consider the following three scenarios in one cause engagement example:
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Ainesh, communications manager at the nonprofit LitKids, is in charge of promoting programs that recruit college students to help at-risk kids with education and literacy. They have a large Facebook audience, but she struggles to keep the page updated with volunteer listings, job postings and literacy-related news amid her other priorities.
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Joanne, a college student, used to volunteer for LitKids as a freshman and sophomore but now she's turning all her attention to graduating. Still, she wants to share the work of the organization with her group of 800 friends on Facebook.
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Margarita, the owner of a growing flower shop, wants to give back. Recalling her own struggles as a kid and the tutors she met through LitKids, she’d like to find a way to encourage her Facebook fans, her customer base, and even her suppliers and corporate clients to get involved at LitKids.
We have three people, each with a stake in an organization and each struggling with the same problem: It takes time and skills to engage people in giving back.
One of our partners recently launched a national program that addresses all of these dilemmas, and I'm sharing it here as an example of one of the most promising new directions in cause-related marketing I’ve seen recently... more.
Read the rest in Volunteering Is CSR blog.
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