PepsiCo Meeting of the Minds
PepsiCo is kicking off a unique new contest that gives college students a chance to meet the company’s chief marketing officer of Global Consumer Engagement, Frank Cooper III, and intern at its Content Studio, a New York City facility that produces short-form videos for PepsiCo’s digital marketing department.
The contest – Meeting of the Minds – is a collaborative effort between PepsiCo Corporate Communications and PepsiCo Talent Acquisition, and challenges student skills, knowledge and imagination for a chance to win valuable career-building experiences.
To enter Meeting of the Minds, eligible contestants must complete the contest’s creative assignment. Their challenge: Produce a short video that pitches an innovative plan to use technology and short-video content to link a PepsiCo brand to up-and-coming musicians.
Contestants can play it straight or have some fun – whatever they think is the most interesting way to bring their ideas to life.
Eligible videos must be submitted between February 12 at 12 p.m. (EST) and March 3, 2015 at 12 a.m. (EST) via PepsiCo’s contest partner, LinkedIn, the professional networking social media site. Judging will be based on originality and creativity, adherence to the creative assignment and overall appeal. PepsiCo judges will select nine finalist videos and the grand prizewinner will be chosen by fan voting at www.pepsico.com/meetingoftheminds between March 18 and March 31, 2015.
In recent years, LinkedIn has become a platform for sharing ideas and opinions from thought leaders across a variety of fields and professional disciplines. During the contest period, PepsiCo will share, on a special showcase site available on PepsiCo’s LinkedIn page, original insights on branded content, highlights of PepsiCo’s content marketing efforts and future plans for the company’s content studio. The site will also include job-seeking advice, so check it out often.
“I’m extremely excited to be part of this student-focused contest, and to have an opportunity to meet and work with the creative mind that produces the winning entry,” said Cooper. “We’re going to provide an exciting experience and give the winner an inside look at global digital content marketing at PepsiCo.”
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
