A Partnership to Improve the Lives of Animals is Yielding Big Results
Nonprofit-Corporate Partnership Spotlight: Morris Animal Foundation and Radio Systems Corporation
America's Charities Blog | A Partnership to Improve the Lives of Animals is Yie…
Partnerships between non-profit organizations and private enterprises can be highly beneficial to both parties. In the case of Morris Animal Foundation and Radio Systems Corporation, a strong relationship also means animals benefit, too.
The relationship between Radio Systems Corporation (home of the PetSafe®, SportDOG®, and Invisible Fence Brands®) began in 2010, when Morris Animal Foundation presented opportunities for collaboration to PetSafe brand.
A PetSafe employee attending the presentation was particularly interested in the canine cancer research sponsored by the foundation, since her own dog was undergoing treatment for cancer. The employee was instrumental in persuading the company to help the foundation in setting up a walk in the Knoxville area, with proceeds to go to canine cancer research. The PetSafe team agreed and the rest, as they say, is history.
