One Company’s Story: Getting From Sustainability to Flourishing

Over the past few weeks, I’ve had some great opportunities to travel, meet new people and learn a lot. I went to Kenya and followed the folks at Vestergaard, makers of long-lasting insecticidal bed nets for malaria prevention as they rolled out a new campaign to address waterborne illness.

Then I went to Cleveland to attend the Flourish and Prosper Conference as Case Western. At the conference, I met Lyell Clarke, CEO of Clarke, an Illinois-based company that, like Vestergaard, also makes mosquito control products. Not one to pass up a coincidence, I followed up with Lyell for an interview, especially when I learned what an exemplary company he runs, particularly in the area of sustainability.

Lyell told me the story of the transformation that he and the company went through, more or less together, that resulted in a convergence between personal values, and a revised set of corporate aspirations that has made Clarke, not only more successful, but also a far more satisfying place to work.

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RP Siegel, author and inventor, shines a powerful light on numerous environmental and technological topics. He has been published in business and technical journals and has written three books. His third, co-authored with Roger Saillant, is Vapor Trails, an eco-thriller that is being adapted for the big screen. RP is a professional engineer – and a prolific inventor, with 50 patents, numerous awards, and several commercial products. He is president of Rain Mountain LLC and is an active environmental advocate in his hometown of Rochester, N.Y. In addition to Justmeans, he writes for Triple Pundit, ThomasNet News, and Energy Viewpoints, occasionally contributing to Mechanical Engineering, Strategy + Business, and Huffington Post. You can follow RP on Twitter, @RPSiegel.