New Reports from Citi, Ceres See U.S. Auto Industry Boosting Profits, Sales with Higher Mileage Standards
Tougher Fuel Efficiency Standards, Electric Vehicle Push Will Accelerate Sales and Profits for U.S. Carmakers More than Global Competitors, Two Analyses Conclude
(3BL Media / theCSRfeed) Washington, D.C. - March 30, 2011 - As the U.S ramps up vehicle fuel efficiency standards, two new reports from Citi Investment Research, Ceres and longtime independent industry experts conclude that U.S. automakers will be more profitable at a fleetwide 42 mile per gallon (MPG) average in 2020 – the strictest standard now proposed for that year and one seen as eminently achievable - and that by 2015 more than one in 20 cars sold in the U.S. will be hybrid, plug-in or full electric vehicles (EV).
The two new reports, available online now at http://www.ceres.org/Page.aspx?pid=1355, were produced by Citi and Ceres’ Investor Network on Climate Risk in conjunction with the University of Michigan Transportation Research Institute, Baum and Associates and Meszler Engineering Services. The fuel economy analysis evaluates the potential impact that changes to the U.S. Corporate Average Fuel Economy (CAFE) and greenhouse gas (GHG) emissions standards may have on the auto industry in 2020. Federal and California state agencies tasked with developing these standards are expected to send their recommendations to the White House as early as May. The second Citi report is an overview of the current state of the dynamic electric vehicle industry, with a focus on individual company product plans, key technological issues, and the latest industry initiatives and government policies that may influence further development of electric vehicles. Key findings of the two reports – explained in greater detail below - include:-
Stronger mileage and GHG standards will boost variable profits and sales in 2020 for the auto industry worldwide, with the Detroit 3 seeing the biggest financial benefits. The Detroit 3’s variable profit gains would garner more than half of all increased profits.
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US-based suppliers of key fuel-saving technologies – from turbochargers to direct injection, dual-clutch transmissions and more - will benefit.
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The U.S. electric vehicle industry is already robust and viable, and will grow further under strong standards and other government policies that will boost demand for electric and plug-in-electric cars.
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Tougher fuel economy standards will have positive implications for sales units and variable profits for the auto industry in general, especially US automakers. The report assumes an industry-wide standard in 2020 of 42 mpg (a 6 percent improvement per year). Under this scenario the Detroit 3 gain relative to the global industry, with variable profits jumping 8% in 2020 globally but Detroit’s rising by 12%. This is due to a number of factors, including: (1) narrowing the historical gap between Detroit 3 fuel economy and competitors; and (2) light trucks and larger cars, in which the Detroit 3 sport a greater share, have greater potential to add consumer value through improved fuel economy than competitors’ smaller cars and trucks.
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Suppliers of key auto technologies will benefit. The U.S. auto industry is still in the early stages of adopting fuel saving technologies to meet rising regulatory standards. Key beneficiaries with relevant technologies include BorgWarner and Johnson Controls. BorgWarner appears best positioned to benefit, as the company derives most of its sales from fuel-saving technologies such as turbochargers and dual-clutch transmissions.
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The industry is viable: Traditional automakers, as well as a number of start-ups, continue to establish inroads into the EV market, which currently comprises about 3 percent of U.S. sales volume. General Motors headlines a new class of electric vehicles with the recent launch of the Chevy Volt. Toyota remains a key player as it develops a suite of EVs around the popular Prius name, and Nissan is staking its claim on full electrics with the mid-size Leaf. Of the nontraditional manufacturers, Fisker and Tesla's plans appear the most advanced, with significant technological and financial resources in place.
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Key government incentives and policies serve as important drivers for the industry’s growth; these include significant US federal and selected state governmental funding, and current and pending policies directed toward supporting EV development, sales, electricity regulation and pricing and infrastructure.
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By 2015, Baum & Associates forecasts over 100 models available in the U.S. market covering the four technology groups (including fuel cells), but many of these products will sell only in modest volumes. The forecast outlined in this report anticipates that sales will grow from approximately 2.5% of the total market this year to 6.3% by 2015, with total sales of over 900,000 units that year. Regular hybrids will remain most prevalent in both number of vehicle offerings and volume (approximately 55% of projected volume); with plug-ins and full electrics each representing about 20% of projected volume.
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Critical technological issues include the status and cost of battery technology and infrastructure support. Increasing volume, technological advancements, and creative business models (battery leasing) all promise to improve the value proposition of electric vehicles over time.
EDITOR’S NOTE: A streaming audio replay of the news event will be available on the Web at www.ceres.org as of 5 p.m. EDT on March 30, 2011. CERES12732