New Report Charts Latest Pro Bono Trends
by Antonio Pasolini
Pro bono is becoming an increasingly common strategy for companies to engage with their communities and add social value to their activities as expectations for socially responsible business continue to increase around the world. Companies are getting more creative, too, with a diverse portfolio of support beyond traditional cash contributions and volunteering.
According to a new CECP survey, between 2008 and 2013 the number of companies that reported having a pro bono program increased from 32% to 50%. The period saw a 350% increase in the number of companies offering both international and domestic pro bono programs.
To chart this impressive growth in the pro bono field, the Taproot Foundation has released a new report called Key Trends to Watch: The Next Wave of Growth in Corporate Pro Bono Service. According to the report, which was supported by PwC, there are three practices that are advancing the corporate pro bono movement.
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Image credit: Taproot Foundation
Corporate Social Responsibility writer for Justmeans, Antonio Pasolini is a journalist based in Brazil who writes about alternative energy, green living and sustainability. He edits Energyrefuge.com, a top web destination for news and comment on renewable energy, and contributes articles on emerging technology to Gizmag. He is also a happy herbivore.
