New Mobile App Connects Consumers with Sustainable Local Businesses

Mobile apps are transforming the way a company can connect with consumers and influence their purchase habits and choices. An Iowa State University study showed that there is a direct link between app use and purchase activity. Google calls app users and other connected consumers “Generation C,” a powerful new force in consumer culture.

Morgan Berman, a local woman entrepreneur from Philadelphia, has developed a new mobile app that promotes local businesses that focus on sustainability.

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Image Credit: Flickr via swong95765

Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.