New Holland North America Supports U.S. Beef Industry Through NCBA, CCA, Cattle Producer

New Holland knows beef. In the 1950s, the brand promoted its “Eat More Beef,” message throughout North America and has been dedicated to supporting beef producers by providing industry-leading hay and forage solutions ever since.

“North American beef producers are among the most efficient and productive in the world. New Holland matches the effectiveness of the cattlemen and women with robust equipment solutions,” said Brett Davis, Vice President for New Holland Agriculture North America. “New Holland equipment provides the best hay and forage equipment for the best-tasting beef products.”

New Holland, a global agricultural equipment brand of CNH Industrial, affirms its commitment to the North American beef industry through longstanding partnerships with United States National Cattlemen’s Beef Association and the Canadian Cattlemen’s Association in Canada. Both organizations provide cattle producers with the most up-to-date resources to maximize production and advocate on the industry and members’ behalf to federal governments. New Holland supports these efforts and offers retail incentives to members of each organization, so they may improve their operation’s efficiency and improve hay and feed quality.

“NCBA and its members truly appreciate the partnership we have with New Holland. Advocating for the beef industry in the United States and abroad is an enormous task and we couldn’t do it effectively without great long-term partners like New Holland,” said NCBA President Marty Smith, a Florida cattle producer. “Cattle producers across the United States rely on us to protect their operations and ensure the sustainability of their operations for the next generation; New Holland understands the importance of NCBA’s mission, and we appreciate all that they do for cattle producers.”

CCA invests in the next generation of cattle producers and industry leaders by providing professional and personal growth opportunities. New Holland’s sponsorship is earmarked for CCA’s two youth programs: The Cattlemen’s Young Leaders Mentorship Program and the Young Cattlemen’s Council.

“We are proud to have New Holland as a strong supporter of the next generation of leaders for our industry through the Cattlemen’s Young Leaders Mentorship Program and the Young Cattlemen’s Council,” said Bob Lowe, President of the Canadian Cattlemen’s Association. “We look forward to seeing the results of this continued partnership in equipping our up and coming young leaders with the skills they need further the Canadian beef industry.”

Similarly, Matt Hagan, who owns and operates a 1,100-head angus cattle ranch in Virginia, as well as a 60-acre CBD hemp farm with his wife Rachel, brings the unique perspective of the operator to New Holland’s efforts to support the North American beef industry.

“I’m a first-generation farmer, so having the support of my New Holland dealer has helped me grow my cattle operation more than I imagined,” said Matt Hagan. “As we’re diversifying the farm, it’s also given me an opportunity to share what I’ve learned with my fans and customers.”

The Hagan Cattle Company is committed to providing the highest-quality beef to its customers across the United States. To keep their farm and ranch running smoothly, the Hagans rely on New Holland tractors and haytools.