National Grid Honored with ENERGY STAR® Award
EPA recognizes National Grid for excellence in promoting “Life on Grid” marketing campaign
WALTHAM, MA., April 26, 2017 /3BL Media/ – Today the U.S. Environmental Protection Agency (EPA) will present National Grid with a 2017 ENERGY STAR Award in Excellence in ENERGY STAR Promotion at an event at the Marriott Wardman Park Hotel in Washington D.C. at 5:15pm.
An ENERGY STAR partner for more than two decades, National Grid is being recognized for its 2016 work incorporating ENERGY STAR into its “Life on the Grid” marketing and advertising energy efficiency campaign.
“National Grid is honored to receive this award and proud to partner with ENERGY STAR,” said Dean Seavers, president of National Grid US. “Energy efficiency is the first fuel on the road to transitioning to a clean energy future, so we must continue the work of finding compelling new ways to engage customers to help them save energy while making a positive contribution to the environment.”
Life on the Grid, the company’s integrated, multimedia consumer awareness and marketing campaign, demonstrates how National Grid customers benefit from ENERGY STAR products during their daily lives.
The campaign features emotive and engaging techniques to capture customers’ attention and includes rebates and/or instant price discounts to eligible residential customers who purchased ENERGY STAR certified products, including light emitting diode bulbs (LEDs), compact fluorescent light bulbs (CFLs), room air cleaners, dehumidifiers, refrigerators, freezers, furnaces, air conditioners, and water heaters, among others.
The Life on the Grid campaign included advertising, events, web outreach, sales person training and in-store promotion.
Some of the company’s efforts included:
- A series of limited-time social shopping promotions offering significant price discounts.
- Targeted communications focusing on likely participants and hard to reach customers.
- Rotating the efficiency campaign around emotive themes, including peace of mind, bill control and comfort.
- Active retail and manufacturing partnerships around ENERGY STAR promotions.
During 2016 National Grid’s ENERGY STAR efforts included the following:
- The sale of more than 5.4 million lighting products.
- The recycling of approximately 5,270 refrigerators and freezers.
- Training of more than 200 retail sales associates.
- The sale of approximately 10,300 ENERGY STAR appliances and electronics.
Since its inception in 1992, ENERGY STAR and its partners have helped prevent a total of more than 2.4 billion metric tons of greenhouse gas emissions. ENERGY STAR and its partners have helped families and businesses save $362 billion on utility bills.
About National Grid
National Grid (LSE: NG; NYSE: NGG) is an electricity and natural gas delivery company that connects over 20 million people to vital energy sources through its networks in New York, Massachusetts and Rhode Island. It is the largest distributor of natural gas in the Northeast. National Grid also operates the systems that deliver gas and electricity across Great Britain.
Through its U.S. Connect21 strategy, National Grid is transforming its electricity and natural gas networks to support the 21st century digital economy with smarter, cleaner, and more resilient energy solutions. Connect21 is vital to our communities' long-term economic and environmental health and aligns with regulatory initiatives in New York (REV: Reforming the Energy Vision) and Massachusetts (Grid Modernization).
For more information please visit our website: www.nationalgridus.com, or our Connecting website. You can also follow us on Twitter, watch us on You Tube, Friend us on Facebook and find our photos on Instagram.
About ENERGY STAR
ENERGY STAR® is the simple choice for energy efficiency. For nearly 25 years, people across America have looked to EPA’s ENERGY STAR program for guidance on how to save energy, save money, and protect the environment. Behind each blue label is a product, building, or home that is independently certified to use less energy and cause fewer of the emissions that contribute to climate change. Today, ENERGY STAR is the most widely recognized symbol for energy efficiency in the world. Since 1992, ENERGY STAR has helped families and businesses save $362 billion on utility bills, while reducing greenhouse gas emissions by 2.4 billion metric tons. Join the millions who are already making a difference at energystar.gov. Media contact: media@energystar.gov.
CONTACT: Media Relations – 781-907-3980
