The Market and Marketers Agree on Sustainability

Originally published by The National Provisioner 

By Sammy Bredar

Demand for sustainable packaging is on the rise.

The 2023 Buying Green Report, released in conjunction with Earth Day, suggests that despite rising consumer prices, consumers say they are increasingly willing to pay more for products in sustainable packaging.

Mike Rosinski, marketing director of the Cryovac division of packaging company SEE, said that his company offerings focus on sustainability, automation, and digital connectivity. He noted that, although there is movement from plastic to paper packaging, some products require plastic packaging. Given this necessity, SEE is trying to create end-to-end sustainable plastic packaging.

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