Marc Stoiber: PepsiCo is Building Ripples Into Its Futureproof Brand

The concept of brand has rippled, or expanded, greatly with the rise of sustainability.

Suddenly, it isn't all about limiting interaction to times revolving around consumption. Companies are thinking about how the consumer can do more, impacting the environment during use or at disposal, for example. And they're also going further and further up the supply chain to ensure virtuous behavior -- knowing that journalists are growing more vocal about environmental infractions that previously remained hidden.

Speaking with Robert ter Kuile, PepsiCo's senior director of environmental sustainability, I learned that this ripple is now spreading beyond the consumer entirely, and into their community.

To read the full article on The Huffington Post, please click here

*This artile originally appeared on The Huffington Post.