Making a Difference on and off the Field With ESPN

Countries around the world are anticipating the start of the Paris Olympics, a celebration of the unifying power of sports.

For many, an introduction to sports begins at a young age. From participating in a sport to watching games with family, sports plays a pivotal role in shaping youth, teaching invaluable life skills such as teamwork, leadership, and resilience and encouraging healthy lifestyles through active play. But unfortunately, children are dropping out of sports at alarming rates. Not only does this impact their lifelong health, but it influences whether children will grow up to become sports fans.

We invited Kevin Martinez, Vice President of Corporate Citizenship at ESPN, to highlight programs central to ESPN’s mission to serve sport fans anytime, anywhere. Kevin discusses several of ESPN’s programs, including Don't Retire, Kid; Foundation V; and ESPN’s partnership with Special Olympics, and highlights ESPN’s aim to support and nurture both athletes and fans, reinforcing the idea that sports are for everyone.

Listen for insights on:

• The business and community value of investing in sports
• Business areas that corporate citizenship professionals need to be aware of to expand their impact and make the business case for social impact
• Maintaining connections and communication with other corporate citizenship professionals to drive greater overall impact

Listen to this and other episodes of Purpose 360 Podcast here.

Purpose 360 Podcast is a masterclass in unlocking the potential of purpose to ignite business and social impact. Hosted by Carol Cone, CEO of Carol Cone ON PURPOSE, Purpose 360 illuminates the impact of purpose, from engaging employees and fostering deeper consumer loyalty to inspiring product innovation and increasing market share.

Carol Cone ON PURPOSE (CCOP) is a pioneering social impact consultancy helping companies, brands, and nonprofits harness the power of purpose to advance their business and societal impact. CCOP's proven approach, developed over decades and hundreds of purpose assignments, meets clients at any point on their purpose journey to unlock opportunities to build reputation, inspire and engage employees, ignite organizational culture for innovation and growth, while supporting the greater good.