Mainstream Media is Starting to Notice

By Ashley Coale

Sustainability and CSR is no longer confined to niche publications or blogs. While traditional green or sustainability related online news sources (such as Triple Pundit, GreenBiz, 3BLMedia) remain strong and growing, coverage of sustainability and CSR is becoming a key piece of mainstream journalism and reporting.

Increasing consumer demand has changed the expectation of business responsibility and social action, and has also pressured mainstream media sources for more information. Forbes, Huffington Post,Bloomberg, Fast Company, and Yahoo are all examples of mainstream sources that have come to include a full section or blog on sustainability, green issues, and/or CSR within the last several years. This uptick in coverage is important for the CSR field not just for pure quantity, but also the legitimacy that stems from coverage in highly respected mainstream and business publications.

Read more about mainstream media sustainability coverage on the CSRHub blog>>