Lunch & Learns Offered to Address the New EcoAware Parenting Trend Based on New EcoFocus Research Reports
Brand Managers, Marketers and CSR Professionals Offered Actionable Insights into EcoAware Parenting
(3BLMedia/theCSRfeed) St. Petersburg, FL - August 17, 2010 - EcoFocus Worldwide has added new topics for their Lunch & Learn sessions based on their new reports entitled “Are You Ready for EcoAware Mom” and “Make Way for EcoAware Dads”. The reports are a culmination of a year long qualitative and quantitative research plan which resulted in the recently fielded 4,000+ mainstream consumer survey. The customized 60 minute Lunch and Learn presentations, which are followed by a question and answer period, will provide actionable insights to attendees about the emerging trend happening in 21st century parenting. Linda Gilbert, CEO of EcoFocus, will show brand managers, marketers and CSR professionals:
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How brands can build equity with EcoAware moms and dads
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What they are looking for from consumer goods and service providers and the brands they choose.
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The new paradigm in parenting that will define next generation products and communications.
Other Lunch and Learn presentations include:
What’s Blue and Bigger than Green: A dialogue that focuses on what marketers and brand managers need to start asking themselves as they are envisioning a “green” future for their brands, yet Americans are coloring the future with “blue”. EcoFocus research has identified a unique window of opportunity for marketers to now partner with their consumers to bring eco-habits into their family’s lifestyles. Sustainability is redefining Wellness and bringing new dimensions and choice hierarchies to consumer lifestyles.
What Mainstream Consumers are Looking for in Eco-Lifestyle Choices: A look into mass market consumers and their often misunderstood view on green and sustainability. Participants will see what mainstream consumers are already doing, what they want to do more of and where they want brands and products to step up as well as some best practices for marketers as Rules-to-Remember.
For more information about the new EcoFocus reports or Lunch and Learn opportunities, please contact Sean Lucey, Brand Development Leader at 727-743-2352 or sean@ecofocusworldwide.com.
About EcoFocus Worldwide
EcoFocus Worldwide conducts consumer trend research and provides marketing consulting specializing in consumer perspectives on green and sustainable goods and services as well as insights into the health and wellness marketplace. Clients include businesses with products and services that touch consumers in their homes and daily lives: foods and beverages; personal care and cosmetics; household cleaning and home improvements; gardening and pest control; school and home office supplies; transportation; restaurants; packaging and recycling, and other consumer and B2B goods and services. http://www.ecofocusworldwide.com.
About Linda Gilbert
Linda Gilbert, CEO of EcoFocusWorldwide is a published author, expert speaker, founder and former President of HealthFocus International. Ms. Gilbert is commonly referred to in the industry as the “consumer voice” that keeps them on track with trends impacting their business. She has designed groundbreaking research and created marketing tools in consumer health and wellness, including a consumer segmentation which has been used by clients worldwide since 1990. In 2001, Ms. Gilbert sold HealthFocus. Ms. Gilbert began her career in sustainability at the Rodale Institute for Sustainable Agriculture in the late ’70’s and ‘80’s. Ms. Gilbert has worked with many multi-national corporations including Unilever, Pfizer, Nestle, PepsiCo, Kraft, Kellogg’s,Tetra Pak, and Campbell’s.
