L’Oréal Joins Sustainability Consortium

(3BLMedia/theCSRfeed) New York, NY - March 3, 2010 - L’Oréal, the worldwide leader in cosmetics, long recognized for its portfolio of prestigious global beauty brands and product and marketing innovation, announced today that it joined The Sustainability Consortium, an independent group of scientists and engineers working to develop a global database of information on the lifecycle of products. 

Since 2001, L’Oréal has been measuring its impact on global warming and joined the Global Compact in 2003, reinforcing its commitment to climate change. The company has been recognized by Corporate Knights for being among the 100 most sustainable corporations in the world and by Climate Counts, in its third annual score card for its leadership in addressing climate change.   “We believe, as a leader in our industry, we need to be an authentic model for sustainability and we intend to set the bar high and work hard to meet the challenge,” says Francis Quinn, Director of Sustainable Development. “We are pleased to become a member of the Sustainability Consortium and to join a group of companies and individuals dedicated to establishing scientifically based sustainability measurements and reporting standards which consumer can use to make informed purchases.”    “We welcome L’Oréal into the Sustainability Consortium, and we look forward to a fruitful and productive partnership ahead,” said Dr. Jay S. Golden, Co-Director of the Sustainability Consortium. “L’Oréal will contribute an experienced team of experts collectively focused on a scientific approach to sustainable consumption. Together we will spur a new generation of products and supply networks that address environmental, social, and economic imperatives.”   About L’Oréal:
L’Oréal is a worldwide leader in the cosmetics industry, developing innovative products to meet the diverse needs of consumers in 130 countries worldwide. With annual consolidated sales in 2009 of €17.472 billion, the company employs more than 67,500 people in 62 countries and manufactures 4.6 billion products in 42 manufacturing plants around the world. The prestigious portfolio of leading personal care products brands are developed by scientists in the company’s 18 research & development centers around the world and includes: L'Oréal Paris, Garnier, Maybelline New York, SoftSheen·Carson, Lancôme, Giorgio Armani, Shu Uemura, Yves Saint Laurent Beauté, Viktor & Rolf, Diesel, Cacharel, Kiehl’s Since 1851, Ralph Lauren, Biotherm, L'Oréal Professionnel, Kérastase, Redken 5th Avenue NYC, Matrix, Logics, Mizani, Pureology, Vichy, La Roche-Posay, Sanoflore, Dermablend, SkinCeuticals and The Body Shop.     About the Sustainability Consortium: The Sustainability Consortium is an independent organization of diverse global participants – academics, governments, NGOs, and businesses – that work collaboratively to build a scientific foundation that drives innovation to improve consumer product sustainability. It develops transparent methodologies, tools, and strategies to drive a new generation of products and supply networks that address environmental, social and economic imperatives. The Sustainability Consortium advocates for a transparent process and system, not individuals or organizations. The Sustainability Consortium is jointly administered by Arizona State University and the University of Arkansas. Learn more at www.sustainabilityconsortium.org.   The Sustainability Consortium is a part of the Global Institute of Sustainability at Arizona State University(ASU); (http://sustainability.asu.edu). The Institute is the hub of ASU’s sustainability initiatives and home to the first of its kind School of Sustainability; it works to advance research, education, and business practices for an urbanizing world.   The Applied Sustainability Center at the University of Arkansas leads organizations in the retail and consumer goods industries toward sustainable practices that support an economy built around people, planet, and profit. The center is part of the Sam M. Walton College of Business and serves multiple disciplines across campus (http://asc.uark.edu).   ###   Media Contacts:   Pam Alabaster, SVP Communications & External Affairs L’Oréal USA palabaster@us.loreal.com /212-984-4905     Karen Leland, Director, Communications Global Institute of Sustainability/School of Sustainability Arizona State University karen.leland@asu.edu /480-965-0013   LOREAL5231