L'Oréal Canada recognized for its green initiatives

(3BLMedia/theCSRfeed) MONTREAL - February 23, 2011 - On February 10, the L’Oréal Canada Distribution Center was promoted to the highest and most demanding rank of the ICI ON RECYCLE! Program: Level 3 - Performance. 

The award was presented by the Minister of Sustainable Development, Environment and Parks, Pierre Arcand. Two of L'Oreal CANADA’s establishments are now certified at level 3, since the L'Oreal Canada manufacturing plant in Saint-Laurent also received this prestigious certification in 2009. 

Also during the February 10^th ceremony, the L'Oréal Canada plant was awarded a Special Mention for its project "Réduction à la source." 

The L’Oréal Canada Vice-President of Operations, Pierre Massicotte, is very proud of this recognition. "These are excellent results that fit into the long-term commitment of L'Oreal Canada's sustainable development program," he says with enthusiasm. The L’Oréal Canada Distribution Center is a leader in the cosmetics industry with over 10,000 products (20 million units) stored on site, and more than 97 million units shipped annually throughout the country. 
To minimize the environmental impact of its operations, many projects have been implemented since 2006 including the reuse and recovery of product packaging as well as improvement in energy efficiency. "With the continued involvement of all employees and the unconditional support of management, the plant has reached an excellent standard of residual waste management. The materials not recovered on site are sent to a subcontractor responsible for maximizing their recovery," said Massicotte. Since 2005, the rate of residual waste recovery increased from 84% to 92%. Massicotte says, "These initiatives are part of the L’Oréal Canada overall environmental plan. They are designed to greatly reduce its carbon footprint through an eco-friendly approach that also emphasizes the health and safety of its employees." 
L'Oréal Canada is committed to an environmentally responsible approach in the management of its activities and strives for excellence in terms of environmental performance. This approach plays a vital role throughout the supply chain, from advanced research in the evaluation of raw materials to the finished products. L'Oréal Canada demonstrates its commitment to meet the expectations of consumers around the world.    About L’Oréal CANADA L’Oréal Canada, is a wholly-owned subsidiary of L’Oréal Group, the largest cosmetics company in the world.   Headquartered in Montreal, L’Oréal Canada had sales of $858 million in 2010 and employs 1,200 people. The company’s prestigious brand portfolio of over 25 brands includes Kérastase, L’Oréal Professionnel, Redken, Matrix, L’Oréal Paris, Garnier, Maybelline New York, Ombrelle, Lancôme, Biotherm, Giorgio Armani, Ralph Lauren, Kiehl’s Since 1851, Victor & Rolf, Laboratoires Vichy et La Roche-Posay Laboratoire Pharmaceutique. Most recently, L’Oréal acquired The Body Shop, Yves Saint-Laurent Beauté, Roger & Gallet, Stella McCartney and Ermenegildo Zegna.     Media contact:
Virginie Hotte-Dupuis , Manager External Relations &Philanthropy                              
L'Oréal Canada T: 514-287-4618  F: 514-933-0361
vhottedupuis@ca.loreal.com www.loreal.ca   LORE12034