Lights, camera, corporate citizenship in action!

(3BLMedia/theCSRfeed) Chestnut Hill, MA - February 22, 2010 – Hollywood has its Oscars but for the screen gems of the world of corporate citizenship the ultimate experience is participation in the Boston College Center for Corporate Citizenship’s Film Festival.

For the second year, the Boston College Center will present videos from companies that capture how their corporate citizenship initiatives are having a positive impact -- typically in partnership with nonprofits, customers and employees -- on social and environmental challenges.   Voting opens today and continues through March 10 for members of the general public to choose their favorite video and narrow down the 29 entries to a top 10. Anyone can visit the Boston College Center site at www.BCCorporateCitizenship.org/FilmFest2010 to cast a vote.   More than 30,000 people viewed the entries in the 2009 competition and voted for their favorite.  The Film Festival voting provided an opportunity for many companies to engage their employees in spreading their corporate citizenship message.   “Like any good studio would, we recognized we had a hit on our hands with last year’s first Film Festival,” said Peggy Connolly, the Center’s Director of Marketing and Communications. “So it only made sense to give the people what they want and produce a sequel, the 2^nd Annual Boston College Center for Corporate Citizenship Film Festival.”   Once the top 10 videos have been chosen by the public, a secondary voting process will begin. From March 15 to April 2, voting for the winner will take place through the Center’s online Member Community. All 10 of the final videos will be showcased at the Center’s International Corporate Citizenship Conference, April 11-13, at the InterContinental Hotel in Boston. The Film Festival will culminate with a red carpet announcement of the winner at the conference.   It’s not too late to register for the conference at www.corporatecitizenshipconference.com and join more than 500 professionals for the exciting announcement – and the popcorn. In the meantime, don’t forget to vote!   The Boston College Center for Corporate Citizenship is a membership-based research organization associated with the Carroll School of Management. It is committed to helping business leverage its social, economic and human assets to ensure both its success and a more just and sustainable world. As a leading resource on corporate citizenship, the Center works with global corporations to help them define, plan and operationalize their corporate citizenship. Through the power of research, management and leadership programs, and the insights of its 350 corporate members, the Center creates knowledge, value and demand for corporate citizenship. www.BCCorporateCitizenship.org   For more information contact:
Tim Wilson, Boston College Center for Corporate Citizenship
Email: wilsontk@bc.edu Phone: 617-552-1173   BCCCC5011