LG Refrigerator is First Major Appliance to Earn ‘Green Good Housekeeping Seal’

ENGLEWOOD CLIFFS, N.J., June 2, 2014 /3BL Media/ – A refrigerator designed with the environment in mind by LG Electronics is the first major appliance to earn the “Green Good Housekeeping Seal.” LG’s Super-Capacity French-Door Refrigerator was granted the coveted emblem after an extensive evaluation of performance and a wide range of environmental criteria by the scientists and engineers at the Good Housekeeping Research Institute.

Many consumers are confused and cynical in a marketplace awash with “green” claims. The Green Good Housekeeping Seal resonates with and is trusted by consumers and helps them choose products that have been manufactured with a significant commitment toward being environmentally sound. A prime example is LG’s LFX31925 Super-Capacity French-Door Refrigerator, which has been lauded by Good Housekeeping for its impressive water and energy efficiency during product use, 100 percent recyclable and sustainably-sourced packaging, and reductions of water, waste and energy during production processes.

“The Green Good Housekeeping Seal was designed to guide consumers who want to buy products that are environmentally responsible and also work effectively,” said Miriam Arond, director of the Good Housekeeping Research Institute. “We are pleased to recognize LG for an appliance that demonstrates impressive energy efficiency, among other sustainability attributes.”

This ENERGY STAR® certified LG refrigerator is more than 20 percent more efficient than the Federal energy standard, and its thin foam insulation technology adds to overall efficiency. In addition, this appliance incorporates a host of innovative features, including SlimSpace Plus®, which is a streamlined ice-making system inside the door that provides owners with usable door bins and an unobstructed top shelf, as well as LG’s Smart Cooling Plus system which helps keep food fresher longer.

For a product to earn the Green Good Housekeeping Seal distinction, the Good Housekeeping Research Institute conducts an extensive review and verification of data related to the environmental impact of the product’s development and company’s manufacturing processes. This is measured by a number of key factors including the reduction of water used in manufacturing, energy efficiency both in manufacturing and product use, material and product safety, and packaging reduction as well as the brand’s overall corporate social responsibility.  

Before being considered for the Green Good Housekeeping Seal, a product must pass Good Housekeeping Research Institute evaluations for the primary Good Housekeeping Seal, which means it is effective and covered by the magazine’s two-year limited warranty: If the product proves to be defective within two years of purchase, Good Housekeeping will replace the item or refund the consumer.

“We’re extremely proud that our refrigerator is the first major appliance to earn this coveted distinction, as the Green Good Housekeeping Seal is widely recognized and respected among the industry and consumers alike,” said William Cho, president and CEO of LG Electronics USA, which has made an industry-leading pledge to reduce its greenhouse gas emissions by 50 percent by 2020. 

LG is committed to manufacturing and promoting energy-efficient products across all categories including home appliances. The company has earned the EPA’s top ENERGY STAR honors – 2014 Partner of the Year-Sustained Excellence and Climate Communication awards – in recognition of its unwavering commitment to helping consumers become increasingly more energy efficient. LG also leads the way in developing energy-saving technologies such as the linear compressor at the heart of its refrigerators. And LG’s pioneering Door-in-Door® refrigerator technology, a magnetically sealed outer door that offers consumers access to frequently used items without opening the entire refrigerator, reduces cold air loss by up to 47 percent.*

“Environmental sustainability is a core business principle at LG, and we’re fully committed to sustainable practices, energy efficiency and reducing greenhouse gas emissions. We applaud Good Housekeeping for its leadership in helping environmentally-conscious consumers find the products that best fit their lifestyle,” Cho said.

For more information on LG’s award-winning refrigerators, please visit: http://www.lg.com/us/kitchen/refrigerators.jsp.

*Percent reduction in exchange rate of air between opening the door-in-door compared to one French door for 10 seconds. Results based on testing of comparable LG model with same door-in-door design.

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About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2014 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG’s “Life's Good” marketing theme. www.lg.com

About Good Housekeeping
Good Housekeeping (www.goodhousekeeping.com) reaches an audience of 25 million each month. In addition to the magazine brand, The Good Housekeeping Research Institute is the consumer product evaluation laboratory, which opened in 1900 and continues today with the same mission: to improve the lives of consumers and their families through education and product evaluation. Only products evaluated by the Good Housekeeping Research Institute can be accepted for advertising in the magazine, and thereby become eligible to display the Good Housekeeping Seal, the hallmark that provides assurance to readers and represents a two-year limited warranty if a product is defective or does not perform as claimed. In 2009, the Green Good Housekeeping Seal was introduced as an environmental overlay to the primary Seal, recognizing products that exercise environmental responsibility in a wide range of criteria. Readers can also interact with the brand on at Goodhousekeeping.com and through its GH@Home and Anti-Aging Beauty Shopper iPhone apps. In addition to its U.S. flagship monthly magazine, Good Housekeeping publishes 10 editions around the world. Hearst Magazines is a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 20 titles in the United States, Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 1H 2013) and reaches 84 million adults (Spring 2013 MRI gfk). Follow Good Housekeeping on Facebook, Twitter, and Pinterest and on the Inside the Institute blog. Follow Jane Francisco on Twitter and Pinterest.

Media Contacts:
LG Electronics USA
Clara Chang
201-816-2011                                                                                                                                                       clara.chang@lge.com

Katy Donnelly
704-846-1864
katy.donnelly@lg-one.com