Kris Heinrichs Joins Recyclebank as Chief Financial Officer

(3BL Media / theCSRfeed) NEW YORK, NY—TUESDAY, JULY 19, 2011—Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, today announced that Kris Heinrichs has joined the company as chief financial officer. Heinrichs joins Recyclebank from 24/7 Real Media, a leading digital marketing company, where he was for more than 11 years, most recently as CFO. Heinrichs is now a key member of Recyclebank’s global executive team and will participate in overall corporate strategic planning. Heinrichs reports to Recyclebank Chief Executive Officer Jonathan Hsu. 

As CFO, Heinrichs is responsible for overseeing key company functions including finance and accounting, management reporting, human resources and legal services. Prior to his tenure at 24/7 Media, Heinrichs worked for KPMG where he specialized in auditing clients in the information, communications and entertainment industries. He also served in the U.S. Army.    “We are thrilled to welcome Kris to Recyclebank. A deeply accomplished executive, he brings a broad base of financial experience and global expertise to Recyclebank,” said Hsu. “I have no doubt he will be an asset to the company as we see continued growth, and be instrumental in our efforts to scale the company to reach a massive audience of eco-minded consumers.”   Heinrichs is a certified public account and holds a Bachelor of Science in business administration from University of Richmond, with a concentration in accounting. He lives in New Jersey with his wife and two daughters and is also the chairman of One in Four, a non-profit organization devoted to sexual assault prevention education primarily on college campuses.   “Recyclebank is a company that I have long admired, tackling one of the most critical issues facing the planet today. With its strategic and proven business model, Recyclebank is making a measurable impact on the green choices consumers are making,” said Heinrichs. “I look forward to helping drive Recyclebank’s continued growth as it motivates more communities and companies to embrace a sustainable way of living and conducting business.”      Recyclebank seeks to increase recycling rates, curb energy and water consumption, encourage smarter transportation, strengthen local economies and help people realize the financial benefits of making greener choices every day. Recyclebank is currently expanding its mission to a global level, using the digital medium to grow its community, made up of more than more than 2.6 million members. Many of Recyclebank’s brand partners have collaborated with the company to engage consumers via a digital learning experience, which involves interactive educational content such as video, quizzes, games that informs individuals about taking small steps to live more sustainably and rewards them with Recyclebank points for advancing their eco-IQ.   Recyclebank has been recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme, for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors and as the top Venture-backed Clean-tech Company by the Wall Street Journal.   ABOUT RECYCLEBANK Recyclebank® helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and learning to live greener lives. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.    # # #