Kmart, Shop Your Way and EMMY Award-Winning TV Personality Sandra Lee Join Forces To Fight Childhood Hunger With Sandra Lee’s World's Largest Bake Sale To Benefit Share Our Strength’s No Kid Hungry® Campaign
SHOP YOUR WAY REWARDS Members and Customers Can Pledge Support and Learn More at Kmart.com/BakeSale
Hoffman Estates, Ill., August 9, 2013 /3BL Media/ - Kmart and SHOP YOUR WAY are working with New York Times Bestselling author Sandra Lee, as she commemorates the release of her 25th book, “Every Dish Delivers,” to support Share Our Strength® Bake Sale for No Kid Hungry™ campaign, a national fundraising initiative that encourages people to host bake sales in their communities to help end childhood hunger in America. Lee has been a key driver of Share our Strength and the No Kid Hungry initiatives for eight years. Her latest book is on sale at Kmart stores nationwide, as well as Kmart.com and ShopYourWay.com, and contains 365 days of “fast, fresh and affordable” meals and appetizers – perfect for home cooks and bakers everywhere.
“With more than 16 million children struggling with hunger in America, Kmart and SHOP YOUR WAY are proud to work with Sandra Lee and help such an important cause,” said Imran Jooma, Executive Vice President & President, Marketing, Online & Financial Services, Sears Holdings. “Kmart has long supported the community and philanthropic efforts that benefit children. Plus, we are a one-stop shop for everyday and seasonal baking, entertaining and celebrating needs. We felt participating in Share Our Strength’s year-long Bake Sale for No Kid Hungry™ program perfectly aligned both our philanthropic efforts and product offerings.”
By connecting kids in need with nutritious food and teaching their families how to cook healthy, affordable meals, the No Kid Hungry® campaign surrounds children with healthy food where they live, learn and play. To raise awareness and money for the program, Kmart and SHOP YOUR WAY are sponsoring “Sandra Lee’s World’s Largest Bake Sale,” from 10 a.m. – 7 p.m. on May 1, 2013 in Vanderbilt Hall of Grand Central Terminal in New York City, with sponsor support from Hasbro, PHILADELPHIA Cream Cheese, Duncan Hines®, Domino® Sugar and C&H® Sugar. SHOP YOUR WAY REWARDS Members will receive special offers for their participation in the bake sale through the My Coupons application on www.ShopYourWay.com and when they “Shop-In” using the SHOP YOUR WAY mobile app at the May 1 event. The first 100 members who Shop-In at the event will be eligible to receive a signed copy of Sandra Lee’s new book. To spread the word about Sandra Lee’s World’s Largest Bake Sale, Sandra Lee, Ty Pennington and @kmart and @shopyourway, will host a bake sale themed Twitter Party on April 25 using hashtag #WorldsLargestBakeSale.
“One in five kids in America struggles with hunger, making it more important than ever to help deliver food to children in need,” said Bake Sale for No Kid Hungry Director Amy Crowell. “Our bake sale program raises awareness and funding in local communities by allowing supporters to host individual sales. Sandra Lee’s World’s Largest Bake Sale sponsored by Kmart and SHOP YOUR WAY is just one example of the great work our supporters demonstrate.”
Lee’s bake sale event features co-chairs Martha Stewart, Mario Batali, Bobby Flay, Dylan Lauren, Emeril Lagasse, Guy Fieri, Buddy Valastro, Wendy Williams, Rosanna Scotto, The Food Network Kitchen and Sears celebrity designer Ty Pennington. Over 30 popular restaurants from New York City will join Lee as co-host of the event – welcoming guests to Vanderbilt Hall at Grand Central Terminal, and shedding light on the cause. More details about the cause will be shared in a Public Service Announcement airing in the New York area on FOX 5 from April 13-May 1.
For multi-Emmy and Gracie award-winning lifestyle and television personality Sandra Lee, the decision to host her signature Bake Sale event again this year was easy, “As a Share Our Strength partner for eight years and the spokesperson for their largest annual fundraiser, Bake Sale for No Kid Hungry, I am committed to ending childhood hunger. With the support of Kmart, Sears and SHOP YOUR WAY at this year’s event, we will raise much needed funds to help families have access to nutritious foods.”
Proceeds from all baked goods sold will benefit Share Our Strength’s No Kid Hungry campaign and the Food Bank for New York City. In addition, the post-event activities will feature an auction with items signed by the celeb chairs including a one of a kind “Bake Sale Stand” designed and created by Ty Pennington. Participants who register online to host their own Bake Sale for No Kid Hungry receive a free participant kit, and if they raise $250 or more they will be rewarded with select items from the Kmart exclusive Sandra by Sandra Lee collection.
For more ways to get involved, customers and SHOP YOUR WAY REWARDS Members are invited to visit kmart.com/bakesale where they can make a virtual donation, access bake sale recipes and share a virtual recipe card from Sandra Lee.
For more information about the Kmart brand and SHOP YOUR WAY’s involvement with “Sandra Lee’s World’s Largest Bake Sale,” and ways to connect with Sandra Lee and additional Sears Holdings brand celebrities like Ty Pennington, visit www.ShopYourWay.com. Signing up to become a SHOP YOUR WAY REWARDS Member is simple and will give Members the opportunity to make the season a little brighter for those in need.
About Sandra by Sandra Lee
Sandra by Sandra Lee is an exclusive collection of home products available at Sears and Kmart stores nationwide. The collection includes cookware, utensils, gadgets, bakeware, tabletop items and storage solutions. It is designed to help over-extended homemakers and busy professionals live their lives beautifully and simply.
About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 2,600 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 15 million service and installation calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings | |Facebook: http://www.facebook.com/SHCCareers
About Share Our Strength's Bake Sale for No Kid Hungry
Share Our Strength's Bake Sale for No Kid Hungry™, presented by Domino® Sugar, C&H® Sugar, Duncan Hines® and Kmart®, is a national fundraising initiative that encourages people to host bake sales in their communities to support Share Our Strength’s No Kid Hungry® campaign, to end childhood hunger in America. Since 2003, more than 1.4 million people have participated in Bake Sale for No Kid Hungry, raising more than $9.6 million to make sure there is no kid hungry in America. Bake Sale for No Kid Hungry is supported by national television partner Food Network and official baking ingredient partners Karo® corn syrup, Fleischmann’s® yeast, PHILADELPHIA Cream Cheese and the Good Egg Project. Visit Bake.NoKidHungry.org.
Media Contacts:
Larry Costello
Sears Holdings Corp.
(847) 286-9036
Leah Eisenstein
Zeno Group for Kmart
(312) 396-9766
