KFC U.K. & Ireland & FareShare Launch Campaign To Raise Awareness of Community Kitchens and Drive More Volunteers
by Fiona Briggs
Apr 11, 2024 4:30 PM ET
Campaign:
Approach: Our Recipe For Good Growth
Originally Published by Retail Times
KFC U.K. & Ireland and food redistribution charity FareShare today reveal a new ‘Bucket Bike’ designed to raise awareness of community kitchens and the need for more of the volunteers who power them. This comes as KFC hits the milestone of 1 million meals redistributed via FareShare.
The joint action is being driven by shocking new research commissioned by KFC and FareShare revealing that 51% of Brits don’t know if there is a community kitchen in their area. Indeed, whilst 31% of us could confidently locate a local food bank and 26% a local animal welfare charity, just one in ten (10%) could say the same for a community kitchen.
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