Keep Virginia Beautiful Partners with Virginia DOT to Promote the Adopt-a-Highway Program

Keep America Beautiful statewide affiliate Keep Virginia Beautiful (KVB) recently announced a partnership with the Virginia Department of Transportation (VDOT) to help support the agency's Adopt-a-Highway program.

Keep Virginia Beautiful will promote the Adopt-a-Highway program through its website, social media platforms, and public relations channels as well as its many external partners. In addition to boosting volunteer recruitment and participation, KVB will educate the general public on the need, impact, and benefits of an effective Adopt-a-Highway program in preventing litter and beautifying roads throughout the Commonwealth.

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