Kate Williams: 1 Percent For The Planet

When you read about the giant islands of plastic garbage in our oceans, or see time-lapsed photos of diminishing arctic sea ice, in order to stave off the helpless feeling that creeps up into your throat, do you ever reach into your wallet intending to donate to an organization that’s making a difference? But then you may hesitate. To whom should you give to have the greatest impact? Our guest this week on Sea Change Radio is here to help. She is Kate Williams, the CEO of 1%  For The Planet, a nonprofit that serves as a sort of conduit for environmental giving. They do the research to make it easier for individuals and businesses to support the right environmental organizations. We discuss their model, look at the philanthropic space as a whole, and explore why only 3% of charitable donations in this country go to the environmental sector.