Johnson & Johnson #2 on List of Best Global Green Brands
(3BL Media) June 27, 2012 - Toyota, Johnson & Johnson, Honda, Volkswagon and Hewlett-Packard topped an annual ranking of global green brands by consultancy firm Interbrand.
Interbrand’s 2012 Best Global Green Brands report evaluates and ranks companies on their environmental performance as well as the public’s perception of their green credentials.
The 2012 report aims to examine the gap that exists between corporate environmental practices and consumer perception of those practices using performance data provided by Deloitte, consumer research and the Best Global Green Brands analysis from the previous year. A positive 3.89 gap for Johnson & Johnson indicates that performance is outpacing consumer perceptions of “greenness”.
Key rational mentioned in ranking Johnson & Johnson #2 included:
- Healthy Future 2015 Goals
- Proprietary process (Earthwards®) for developing and marketing greener products
- Acquisition of Sterilmed®
- Receiving four “Champion of Change” Awards at the 2012 CleanMed Conference
For additional information on the Best Green Brands report please visit the website http://www.bestglobalgreenbrands.com.
