JetBlue Sets New Course in Sustainability Reporting
Carrier to discuss investor and customer focus during 3BL Media ‘Best Practices’ Webinar, April 19
NORTHAMPTON, Massachusetts, March 29,2017 /3BL Media/ – JetBlue is set to revamp the way it discloses sustainability data to the global investment community and shares the airline’s corporate citizenship stories with a broader consumer audience.
Join 3BL Media for a free webinar featuring JetBlue Head of Sustainability Sophia Mendelsohn, April 19 at 11 a.m. ET. This event is appropriate for sustainability and corporate social responsibility (CSR) practitioners, as well as corporate communications professionals.
“This year, we have totally revamped our annual Environmental and Responsibility Report, nixing the traditional report and moving it online via a dedicated microsite,” said Sophia Mendelsohn, Director of Sustainability for JetBlue. “Given feedback from our key stakeholders over the past few years, we've split our report into two. One will be featured via the dedicated microsite focusing on our corporate responsibility stories and the other will focus on material info and will be published as a white paper according to Sustainability Accounting Standards Board (SASB) guidelines. We are one of the first companies to report according to SASB standards.”
In the April 19 webinar, Mendelsohn will describe how JetBlue set its sights on customers, crewmembers and investors as key audiences, and how it plans to actively share content with all constituencies in diverse yet easy-to-digest formats.
3BL Media CMO Dave Armon will act as moderator for the webinar, which will be followed by a live question-and-answer session.
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 38 million customers a year to 100 cities in the U.S., Caribbean, and Latin America with an average of 1,000 daily flights. For more information, please visit jetblue.com.
About 3BL Media
Based in Northampton, Massachusetts, 3BL Media is a corporate communications platform exclusively for the distribution of corporate social responsibility and sustainability news and content. Founded in 2009, the company works with corporations and non-profits to distribute multi-format media assets through social, traditional and new media channels. 3BL Media has grown organically and through acquisition, operating a network of focused, authoritative sites including 3blmedia.com, justmeans.com, csrwire.com, socialearth.org, ethicalperformance.com and reportalert.com. Content issued by 3BL Media clients also appears on hundreds of thousands of Bloomberg and Thomson Reuters terminals.
