JetBlue Assembles All-Female Crew for 'Power Trip'
This article originally published on USA Today
Here’s a new definition for "power trip."
Last Monday an all-female JetBlue crew flew 100 influential women from the media, entertainment, business, policy and technology industries to San Francisco from New York for a 36-hour pop-up event taking place in the air and on the ground.
The guest list for the Power Trip was put together by Marie Claire magazine and during the flights on one of JetBlue’s A321 aircraft there was informal and organized networking opportunities, including scheduled “Meet Me in Mint” power sessions in the airline’s business-class section.
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JetBlue recently partnered with magazine brand Marie Claire to take networking to new heights with The Power Trip, an exclusive, first-of-its-kind in-flight networkingexperience and pop-up conference. One hundred women from New York joined 100 women from the west coast for this unique 36-hour experience. This invite only- JetBlue flight departed from New York City on March 21 and headed straight to SanFrancisco, where the most powerful names in tech, media, fashion and policyconverged for an unrivaled power- networking event taking place at the W Hotel inSan Francisco before heading back to New York on March 22.
The Power Trip included in-flight networking, advance TV series screenings, and in-flightmeditation sessions. Once the plane landed in San Francisco, guests attended a seriesof curated conversations with leading women in a variety of disciplines, each focusingon how every woman is a boss, a brand, a feminist and a disrupter.
The Power Trip was even be fueled by an all-female JetBlue crew including the ground operationsteam, flight attendants and pilots. Women make up 47% of the U.S. labor force, yet less than 3% of all aviation mechanics are women and approximately 4% of commercial airline pilots are women. JetBlue and the JetBlue Foundation are working to change these statistics by encouraging women and those from underserved communities to pursue careers in aviation. For more information on the efforts of the JetBlue Foundation, visit www.JetBlue.com/InspiringHumanity.
Media Contact:
Tamara Young
Manager Corporate Communications
JetBlue
Desk: (718) 709-3537
Media Hotline (24/7): 718 709-3089
To Jet: Call 1-800-JETBLUE or log on to jetblue.com
