With Its New Tech Hub, Bloomberg Shows Start-ups How It’s Done
Bloomberg may be the new kid in town when it comes to San Francisco’s hot tech scene, but the global business and financial information and news provider is no start-up. That’s abundantly clear when you see its sophisticated new R&D offices in the South of Market (SoMA) neighborhood: no foosball tables, beer taps or Velcro walls here, thank you very much.
Bloomberg commissioned architecture firm IwamotoScott to design a more mature version of the modern tech space. It occupies 20,000 sq. ft. on the 22nd and 23rd floors of one of San Francisco’s most beautiful and historic buildings, the Pacific Telephone Building at 140 New Montgomery Street, built in 1925 in Art Deco splendor.
Iwamoto Scott respected its good bones, exposing the concrete and brick shell to create an elegant juxtaposition of the old and the new. Volume Inc. (San Francisco) extended the visual narrative with graphics that honor the old/new space and articulate the relationship between technological innovation, art, and science.
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