Investors Look to Renewable Energy for Profit Opportunity

Change is an interesting thing. New ideas are often viewed with suspicion and distrust. Our reptilian brain generally asks three basic questions: Will it eat me? Can I eat it? Or can I mate with it? If the answer to all three is no, then the reptilian brain moves on.

Most people have, by now, seen solar panels atop buildings and windmills on ridge-tops along the highway, and most have, with a few exceptions, decided that the answer to question one is "no." That brings us to question two, which is where the investors come in. Any big change represents a big opportunity. Of course, the big-time professional investors have already made their moves and many of them have already made fortunes in this arena, but is it too late for the rest of us to get in on the action?

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RP Siegel, author and inventor, shines a powerful light on numerous environmental and technological topics. He has been published in business and technical journals and has written three books. His third, co-authored with Roger Saillant, is Vapor Trails, an eco-thriller that is being adapted for the big screen. RP is a professional engineer – and a prolific inventor, with 50 patents, numerous awards, and several commercial products. He is president of Rain Mountain LLC and is an active environmental advocate in his hometown of Rochester, N.Y. In addition to Justmeans, he writes for Triple Pundit, ThomasNet News, and Energy Viewpoints, occasionally contributing to Mechanical Engineering, Strategy + Business, and Huffington Post. You can follow RP on Twitter, @RPSiegel.