The Intrinsic Beauty of Conflict-free, Rough Diamonds

(3BLMedia/theCSRfeed) June 22, 2010 - Inspired by the timeless and intrinsic beauty of the rough diamond, Ruff&Cut jewelry makes social responsibility both effortless and luxurious. Now available on Sulusso.com, the leading online retailer of sustainable jewelry, Ruff&Cut is available nationwide.

Ruff&Cut was founded by Wade Watson, who in 2004, co-founded Pride Diamonds - a socially responsible diamond mining company in Sierra Leone, Africa. His vision for both Pride and Ruff&Cut is to take diamonds from mine to market, to connect the consumer to the source of their stones and in doing so, make the world a better place. Ruff&Cut jewelry is made from ethically sourced diamonds and recycled precious metals. Each diamond is untampered by human hands and exhibits a vital beauty that is both organic and undeniable.

Each piece of Ruff&Cut jewelry is accompanied with a certificate of origin indicating the source and providence of the materials. Furthermore, 10% of each sale is donated to a nonprofit working in mining reform or to support communities that have been negatively impacted by mining.

With the addition of Ruff&Cut, Sulusso expands its product offering to nearly 250 jewelry options from designers who demonstrate a commitment to social and environmental responsibility. These designers prove that you don't have to sacrifice your values for luxury or beauty for sustainability.

SULUSSO7553