Integrating Environmental and Social Impacts into the Bottom Line: Dogeared’s Story of Attaining B Corporation Certification

As more and more companies try to connect their social and environmental impacts to the bottom line, measurement and accountability are becoming a standard. One of the ways to accomplish this is by formally accounting for your company’s environmental, social and governance (ESG) impacts and integrating those metrics into the company’s annual financial reports. Dogeared, Inc. decided to formally incorporate ESG standards and transparency into its business by becoming a Certified B Corporation. Given the growing community of B Corporations around the globe, the Center reached out to co-founder, Merlin Clarke, who explained the process of becoming a B Corporation and how it has impacted Dogeared’s corporate citizenship goals.

What does it mean for Dogeared to become a certified B Corporation?

“As a B Corporation, we’re given the map, road and guardrails that lead us to good corporate citizenship…all we have to do is drive. And the more time and resources we can put into designing and creating our jewelry, the better our product. As we follow the guidelines set forth by our B Corporation certification, we know that our daily actions and business decisions are showing consideration toward our workers, community and environment.

“We know that as a company, we’re doing good for the world, but it’s a powerful motivator to have specific metrics that can indicate to what extent. When we share these results with our team, it fosters employee engagement and allows us to collaboratively choose initiatives to drive continued success. Employee working groups spearhead projects to heighten our B Corporation success with programs like extended maternity/paternity leave, vetting ethical suppliers and new ways of reducing energy consumption.”

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