Integrating Corporate Responsibility into Marketing

Today we hear from Claudia van 't Hullenaar, Principal Marketing Specialist, Global Events, EMEA who spearheaded the integration of sustainability into Symantec’s corporate events.

According to 2012 KPMG report, Expect the Unexpected: Building Business Value in a Changing World, ten ‘megaforces’ will reshape the planet and will significantly affect corporate growth over the next 20 years. After taking a deep look at how the three pillars of sustainability – the economic, social and environmental aspects – relate to business and the social challenges we face, I realized the potential for addressing both simultaneously. So what can I do as an individual? In order to make a difference, I developed and promoted solutions to social and environmental challenges into my job. I realized how deep CR runs within the business and reflects the importance of environmental and social issues to Symantec’s short and long-term success. My personal passion in global citizenship and sustainability initiated my desire to incorporate a sustainable and holistic approach into events, while also tying it into Symantec’s business strategy and corporate responsibility program.

Continue reading on Symantec CR in Action.