ING KiDS ROCK Raises Awareness to combat Childhood Obesity

ING KiDS ROCK, through "ING Run for Something Better" program, promotes health and fitness for kids and fights childhood obesity. In its latest effort, ING KiDS ROCK Philly, it organized a one-mile, non-timed, non-competitive "fun run" to increase awareness about childhood obesity.

The fun run received enthusiastic participation from more than 700 Philadelphia kids from Grade 2 to 8. Olympian Rod Dixon was present at the event to motivate and encourage the kids. The goal of the run was to help kids understand the importance of fitness for a healthy future, and how physical fitness can be a fun part of their everyday life.

Young kids who participate in the ING KiDS ROCK program complete 25.2 miles of a 26.2 mile marathon at their own pace with support from their parents or teachers to become "marathon finishers." The participants receive a Better Training Guide, which is training program that includes tips to help kids start and maintain an overall healthy and active lifestyle.

Click here to continue reading and comment

Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.